Episode 13: Cory Carter

Entrepreneur Conundrum Podcast

Episode Summary

Cory shares how he started his entrepreneurial journey and how he helps other business owners.

EC 01   |    4min

About The Guest

 Today, I’m talking with Cory Carter about how he helps business owners find the right partners to potentially 10 X their audience.

Cory is a leader of leaders. He helps the many reach new heights to their businesses and careers while teaching them to figure out their why’s, set the right goals and then work the best strategy to achieve those goals.

Cory and his business partner, Ron Cool, have a podcast called Hindsight HacKing and a Facebook group called the same name. That’s all about hacking others’ hindsight to give you a clearer foresight. 

Earlier episode

Hindsight HacKing Podcast

Hindsight Hacking Facebook Group

Cory E Carter.com

NowMyDream22.com

Episode Transcript

Virginia Purnell:

Welcome to Entrepreneur Conundrum with Virginia Purnell where growing entrepreneurs share how they get visible online.

Hi everyone. Today, I’m talking with Cory Carter about how he helps business owners find the right partners to potentially 10 X their audience. Cory is a leader of leaders. He helps the many reach new heights to their businesses and careers while teaching them to figure out their why’s, set the right goals and then work the best strategy to achieve those goals. Cory and his business partner, Ron Cool, have a podcast called Hindsight HacKing and a Facebook group called the same name. That’s all about hacking others’ hindsight to give you a clearer foresight. 

Welcome Cory.

Cory Carter:

Thank you so much. I’m excited to be back. First episode was a lot of fun. So thanks for having me back.

Virginia Purnell:

You’re welcome. I’m glad that you’re back. So for those that might have missed the first little episode, tell us about yourself.

Cory Carter:

Yeah, well I actually currently run a podcast called Hindsight HacKing. We definitely hack our guests’ hindsight to prove our listener’s foresight. I’m a father, I’ve got two kids, a loving wife, and live a pretty good life and pretty happy. And, and ultimately though my favorite part of the day is when I can go out and serve somebody and help them realize something that they might not have realized they could do before.

Virginia Purnell:

How did you get started doing that, helping others, realize that?

Cory Carter:

Yeah, definitely. So I started, I’ve worked in restaurants for probably 25 years. When I was 18 years old I became a manager and just started, you know, being in charge of the day to day stuff and, and grew up the ranks in different concepts to, you know, regional director of ops traveling around the country and, and always leading teams. And, and that’s actually where I found my business partner Ron. And at the, he also is doing the same thing. And when it came down to it, our favorite piece of our job, our favorite, you know, day to day stuff was, was when we helped… Sorry, sorry. My Chrome was going off. So anyway, so, so Ron and I are our favorite part of our day jobs. It was all about when we helped people. And so like I can, when I would go to job interviews, I would be like, Hey, my favorite career point is when I helped this person from this spot all the way up to this spot, and I helped this person, at this spot all the way up to this spot.

And so I was kind of doing it one on one, just through the course of my career. And so, yeah, Ron and I were like, gosh, that’s, that’s what I love about my job too. And, and so we started actually working to build a business around that. So, you know, we are pretty good about grabbing a handful of folks and asking the right questions and be like, okay, that’s, that is your why that is why you’re doing this. Well now let’s, let’s figure out, are we going to set the goals from a quick goal, a quick hit, are we going to do long term year long, 10 years, smart goals? Like we can kind of, I went all around that. And just the passion of helping people go up to places that they didn’t really know they could. So that was all like offline in person, one-on-one to small groups that, you know, really led us to where we are today.

Virginia Purnell:

It must feel so rewarding to be able to help people achieve their dreams and to get where they ultimately want to go.

Cory Carter:

Yeah. That’s again, like, I mean, when I had a job, a nine to five job, like, it, it, it was the highlight of, of the day of the week. It was the only reason, like I could care less about the actual company or companies. Right. But when you were like, Oh man, I helped this person. And I helped this person get to this spot. And when, when I met them, people were ready to fire them. And, and so, yeah, it was, it’s so rewarding in that aspect. And that’s the beauty of this online world though, is you can now help people achieve things that they never thought they could, you can now help people, you know, virtually do things to help the many, right? Like there’s so many, like you can have your passion and make the money you want to make. Right. Like it’s, it’s pretty, pretty unique and pretty awesome. So…

Virginia Purnell:

What’s the best advice you’ve ever been given?

Cory Carter:

Best advice I’ve been given, you know, fear is a big thing. Right. And in any aspect of life, it’s, most of the time people that don’t achieve things because they have fears surrounding it. Right. And so I think that the simple, plain best advice that I have ever received is, you know, just like, what does it really hurt? You know, what, like what that fear you have, if you don’t go and do what you want to do, what, like, isn’t that more painful? Isn’t that worse than if somebody says no, right? Like you try and go sell something. Right. And someone says, no, like, did that really hurt you? No, it doesn’t. But we’re all fearful of going to ask. We’re all fearful of, of putting ourselves out there on a podcast, right. Or video. We’re all fearful. So it’s that advice of, of that simple question of does this really hurt you to go and put yourself out there? Right. And no, it doesn’t.

Virginia Purnell:

Yeah. Because if someone says, no, you’re no worse off than you were before, but if they actually say yes, then like, what could that mean? Right.

Cory Carter:

Right. What could that mean for you, for your family, for, for, you know, your friends, like, you know, and then just the example of the, of the podcasting world, I remember when, when we started and we were like, gosh, why would anybody want to be on their show? You know, what if they say no to, well, what if they do say no? Okay. And they’re not on their show, like, okay.

Virginia Purnell:

And maybe it’s not necessarily like a hard no, maybe it’s just a no, not right now. Right? Like maybe it’s not the perfect time for them to be on your show right now.

Cory Carter:

Absolutely. And honestly, I mean, in the podcast example for asking for people to be on our show, no one has actually ever said no to us. They just haven’t responded. Which is even easier at that point. And so, and so we got really good at asking and, and then awesome people have been able to come on our show and teach us. And so we use that as a teaching moment and we’re like, Hey, we’re going to ask you on our show. So that way you can have, you can teach us a little bit. Right. And so we’re selfishly out there providing value for our listeners, but it buys some value for us. And so back to the fear, like at the end of the day, it, it’s only, you’re always scared. You’re only nervous. You’re whatever; blood gets going, your, your energy changes. But at the end of the day, once you do it, you’re like, gosh, that was awesome. I feel so good. Right. So, it’s just a matter of forgetting the fear. Just, just go try it. Cause it really doesn’t hurt you at the end of the day.

Virginia Purnell:

Yeah. I remember this one time I was driving a rock truck and I had to back up a really long distance and I was super slow, super slow, super slow. And then the next day when I went to do it, I was like, this is no big deal, why was I so scared about yesterday? And I booked it back there. It was funny.

Cory Carter:

Yeah. It’s the same thing. Whether you’re a five years old learning to ride a bike and, or as a parent teaching somebody that’s five years old to ride a bike, you’re like, I don’t want to let go. They’re going to hurt themselves. Right. So but yeah, it’s just like, just let it go. Just put yourself out there. Cause at the end of the day, the only thing that it can do is help you. If you’re trying to do something that’s important. So

Virginia Purnell:

I like it. Thank you. So what’s the best advice you have given?

Cory Carter:

Hmm. That’s a good question. So the best advice I have given is, you know, I guess I’m a person that likes to see things on both sides. So I like to take a moment and, and take the situation in instead of just reacting. And, and so some people might, might actually be like, come on, show me some emotion to this. And I’m like, no, hold on, let me, I want to see this side of it. And I want to see this side of it, like give me the full aspect of the story. And, and so for, for people, you know, like my wife or, or someone that they are high energy and highly reactive, you know, it might drive them a little crazy sometimes. And so they, but the advice I try to give is don’t react until, you know, you have to, right.

Like don’t freak out until, you know, you have to freak out like don’t stress about it until you’re, you know, you have to stress, right. But be aware of it and try to figure out what are the ways that you can overcome whatever obstacles in front of you before, like you have to, you know, freak out and, and, and make sure that you know, that things are happening. So, you know, just an example of, of, you know, your, your, your kid is, is crying or screaming. And it’s like, all right, well, let me walk calmly and figure out, is this, is this a cry for attention? Or is this a real cry of pain that needs, you know, heavy attention. Right. And so, so, so try to see all sides of the situation before, before you react as kinda my, my thing.

Virginia Purnell:

I like it because there are so many, like there’re lots of times where you react and then you realize that that wasn’t even relevant. Anyway, I might get upset because my friend snubbed me, but in all reality, like, Oh no, she doesn’t like me or whatever, but in all reality, she was just, you know, like thinking about something else and totally wasn’t in the space to see me.

Cory Carter:

Right, right. Or you left someone a message and you’re in the middle of a conversation. And then you don’t hear back from them for two hours. And I’m like, what the heck? Right. But no, they, they were in a, had to go to another meeting or call or had somebody in front of him and they were not actually trying to ignore you, but they did. Right. And so don’t react until, you know,

Virginia Purnell:

I like it. So what are some big goals that you’re looking to achieve in the next one to two years?

Cory Carter:

Well, you know, so Ron and I, we actually have, we had started to build this whole like seminar/ in person/ coaching event stuff. And then I discovered ClickFunnels, the One Funnel Away Challenge, the online digital world. And that made us pivot. I was like, Hey, Hey Ron, come, come over here. I gotta, I got to show you something. And so that, that really made us, made us change the whole approach. And it’s gosh, that was, that was almost a year ago. And it kind of led us to, as of June 1st, really May 18th, we’re going to start selling this, this whole program that we’ve developed to help people basically 10X their audience. And that’s the big goal is, you know, I want to get 2000 people through this program. So beta goes, the beta actually of it starts June 1st and sales for that start mid May. And so I’m not sure what time this episode will air, but yeah, that’s kind of 2020 June 1st, our beta of our program is launching. And, and so, yeah, I want to help 2000 people through this and that, you know, basically somebody with a small audience helps them get visible, right. Help them get more traffic and then ultimately help them get more sales. So

Virginia Purnell:

What would achieving that goal mean to your business?

Cory Carter:

Well, one it’ll help it’ll allow me to help 2000 people, right? Like that’s, that’s number one. It’ll allow me to serve 2000 people. And, and, you know, our big thing with it is, you know, we want people to partner up with someone else that can kind of compliment what they have going on to help them level up. Right. And so if, if your offer works with my offer, and then we partner with it and we put it in front of each other’s audiences, then I’m going to level up, you’re going to level up. And then the ultimate goal is the customer or the client actually wins. Right. So it says a win, win, win. Right. And so for my business, what that’ll mean is A, I get to help 2000 people, but then B, I’m going to love life, right? Every time, every time my people level up, then I’m leveling up.

And, you know, and then obviously what comes along with that is, is more freedom. Right? So more freedom to take the time, the right amount of time with family to travel, to just be comfortable. You know, I’ve got good comfort now, but, but at the end of the day, it’s, you, you never want to have to stress. Right. And so if you can eliminate some of the stress while serving people, and then everyone levels up together and the clients are offered then an amazing product and they win, like, you know, that’s kind of a pretty, pretty good scenario.

Virginia Purnell:

Yeah. It’s cause then everyone wins too. Right. And it’s nice that you’re able to have that helping other people like passing it forward too at the same time.

Cory Carter:

Yeah. Yeah. I mean, it goes back to when we were doing the real 9 to 5 jobs and our, our whole passion and the only things that we survived on was when we helped others. And so yeah, we wanted to base our whole business and program around that and around helping people all level up. So, but yeah, it’s definitely, it’s, it’s pretty exciting. And I can’t wait for the launch and I can’t wait to, to serve people like that.

Virginia Purnell:

I hope it goes well for you. What would be your biggest roadblock in achieving your goal?

Cory Carter:

I mean, the roadblock is, is just making sure that, you know, I think that one of the bigger, harder things that we stumbled upon here in 2020 is trying to make things perfect and right. Just like our podcasts, then that was our first time when we launched January 1st was we launched perfectly. And so everything before that was really all about being perfect. And so the podcast showed us, no, we can, we can launch successfully and be imperfect. And so I think over the coming months, as we’ve developed this program, we’ve had this, still had this sense of trying to make it perfect and iron out and be as much as it can possibly be. And so, but now we’re at the point where it’s like, Hey, this is good as it’s gonna get for this beta round. Right. And so, I definitely like launching perfectly. Susan Literanson her, her whole program in businesses, you know, launching perfectly or imperfect entrepreneurs are things like just go out and do it. And so, yeah, that’s the goal. Just go out and do it and then you correct and make sure it’s good and make sure you can make it better.

Virginia Purnell:

It’s nice that you’re taking your own advice because like today we’ve talked about when you’re scared of something. So you don’t do it, or you’re worried about the, what if or of taking like overreacting. So if you just get it there, get it out and then you can take the necessary course corrections as needed if needed.

Cory Carter:

Yeah. I mean, every single online entrepreneur that I’ve met, at least the good ones, they’re always trying to make it better. And you know, like Jamie Atkinson’s program, literally his first one, his beta, was an hour long of coaching every single day through the 28 day program. But then round two, he made shorter little videos to help with each day. And so in case you don’t want to spend 28 hours, you know, going through it, you can spend maybe half of that. Right. And, but then he’s adding more different training that’s relevant, like the content launch secrets or the offer blueprint, right? Like he keeps adding to make it better. And so if we can all just put it out there, see where the holes might be in it and then make it better. Right. Like then they’ll be able to serve whoever comes into your programs forever, by doing that. And just, just keep making that in that value.

Virginia Purnell:

And I like that too, because how do you know what’s perfect if you don’t have, let’s say other eyes or other people’s opinion on it. Right. Cause otherwise you just have blinders on and you might think it rocks when so many other people see all these holes in it.

Cory Carter:

Right? Like you, anytime you go to your own house, you don’t see the paint peeling off that wall. Right. Or the filth or, or whatever’s wrong, you don’t necessarily always see it. But then someone else comes into your house and they’re like, Whoa, why didn’t you fix. That right? And so, yeah, same thing with these programs. We may be so many people may be waiting to get it perfect, but then they’re not realizing no matter what they do, it’s not going to be perfect until they get other people to see it and go through it, to find the holes, to find the gaps so that then they can re in turn, go fix them.

Virginia Purnell:

What are you guys doing to get visible, to stand out online?

Cory Carter:

Well, I’m getting active in different groups and different Facebook and Instagram and making, you know, anytime we have our podcasts, our podcasts, we do, you know, a little shareable from, from an image standpoint, but we also make little movies like 32nd clip, but then more recently we’ve been making like real videos that have been fun for certain audiences. And like, I’m not sure if you saw the one we made in Kathryn Jones’s group to promote Jamie’s video, but Jamie and Kathryn, they both made an offer to try to get people into the PPL and or the Podcast Profit Lab. And so Ron and I made a little video that we were like, basically going back and forth. It was almost like we were on a phone. I was like, no, Kathryn’s offers better.

And Ron’s like, Jamie’s offer’s better. And even though it was part of the same offer and we went back and forth and then we flipped switch gears and I was like, yeah, you’re right. Jamie’s offers better. Ron’s like, no, no, no Kathryn’s is better. And so we had this, a lot of fun with it. And, and from just that one video, we definitely like now have something that on May here, the second, this game show that we’re a part of. And it’s like just doing something like that got noticed by somebody. And then, you know, we’ve had a couple of clients actually from that too, from these little videos. So it’s just, you know, doing these little things and when you can have fun doing them, it doesn’t seem like work. Right. But then you also get the benefit of other people noticing, and future business can come from that. So.

Virginia Purnell:

I like what you said, like have fun with it, like make sure that we have fun with our lives, with our work, with what we’re doing.

Cory Carter:

Right. If you have a business that you don’t love, then it will always feel like work. Right. And so, Oh, so I like to do the podcast and it’s nice and it’s, it takes work, but it’s so fun. It’s so fun to talk to the people. It’s so fun to learn things. And it’s so fun to provide the information that we provide. Right. And so it doesn’t feel like work. And so a 100%, same thing with whatever business that you’re doing. If you don’t love who you’re talking to, if you don’t love who you’re serving, if you don’t love what you’re doing with it, then why , why do it, right. Stop, go figure out your why and when you know your why and what you’re doing, then it’s easier to figure out who you want to do it with.

And then when, so you know who that you want to do it with, it’s easy to figure out what. So that’s, you know, definitely Ron and I, we put together like a HacKing Your Why ebook and we have a HacKing Your Perfect Day ebook and then even HacKing Your Goals. Because if you can stop before you do everything and actually go through some of these steps, then, then it’s so much easier. And again, you can work 60 hours a week and hate what you do and be miserable. Or you can work 60 hours a week and love every second of it and realize like that it’s not work. It’s just fun.

Virginia Purnell:

Thank you for the great interview, Cory, and all of the gems that you’ve given. How can people find out more about you and what you do?

Cory Carter:

Yeah, definitely. So Hindsight HacKing Podcast, you can find that on iTunes, iHeartRadio, or any of your favorite listening platforms, Facebook we’ve got facebook.com/groups/hindsighthacking as well. It was probably the two easiest spots to find us. You know, I’ve got CoryECarter.com if anybody wants to go look at me a little bit more, but at the end of the day, Hindsight HacKing is probably the fun easy way to go.

Virginia Purnell:

Awesome. Thanks again, Cory, for sharing with us.

Cory Carter:

Thank you.

Virginia Purnell:

Thank you so much for joining us today. Be sure to subscribe and leave some love through a review and I’ll catch you on the next episode.

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Virginia Purnell

Virginia Purnell

Virginia lives in Northern Alberta on a small farm with her husband and three children.  

Virginia is a master funnel builder having been certified as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner.

She also helps businesses with their visibility through online searches.

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