Episode 33: Natasha Trafiak

Entrepreneur Conundrum Podcast

Episode Summary

Today I’m talking with Natasha Trafiak about how she helps wiggly, giggly, bouncy little people learn how to read fast and other adventures. Natasha is a mother of six boys. She’s a rugby and crossfit passionist. She loves all things sparkly and she loves people.

EC 01   |    4min

About The Guest

Today I’m talking with the Natasha Trafiak and her about how she helps wiggly, giggly, bouncy little people learn how to read fast and other adventures. Natasha is a mother of six boys.

She’s a rugby and crossfit passionist.

She loves all things sparkly and she loves people.



Episode Transcript

Virginia [00:00:01] Welcome to Entrepreneur Conundrum with Virginia Purnell. Where growing entrepreneurs share how they get visible online.

Virginia [00:00:09] Hi, everyone. Today I’m talking with the Natasha Trafiak and her about how she helps wiggly, giggly, bouncy little people learn how to read fast and other adventures. Natasha is a mother of six boys. She’s a rugby and crossfit passionist. She loves all things sparkly and she loves people. Welcome, Natasha.

Natasha [00:00:28] Thank you so much, Virginia. So glad to be here.

Virginia [00:00:31] I’m so excited to have you here today. Thanks for coming on.

Natasha [00:00:35] Yeah. Yeah.

Virginia [00:00:38] So tell us a little bit about yourself, like your journey to becoming an entrepreneur.

Natasha [00:00:44] Oh, my gosh. I when I was three, would make dandelion necklaces and sell them to anyone that came over to my house. So it started young. As I grew older, I, my family kind of told me that making money wasn’t a good thing and life got busy.

Natasha [00:01:04] I didn’t pursue any of those in my marriage. I was restricted. My husband also didn’t like entrepreneurial endeavors. And so I’m a late bloomer. I’m really excited to be getting back to my gifts and learning and chasing my entrepreneurial dreams, which were have been in me from the very beginning.

Virginia [00:01:26] What do you like most of all about what you’re doing on your journey?

Natasha [00:01:34] Oh, my gosh, there’s so there’s so much good I love the creative side where you have an idea, you put effort into it, you make connections, and then all of a sudden you open a box. And here are your books, like a concept through to creation. And then all of a sudden, like, bang, you have something tangible. And then when someone sends me a message and a video of their children learning to read with the books I made, it’s like nothing else you can imagine.

Natasha [00:02:06] Like, I made that happen.

Natasha [00:02:08] I feel very connected to my purpose, very fulfilled. It’s indescribable, I think, and empowering parents to have a closer experience, like I read in the schools with children and I saw there’s so much pain because the materials are not they’re using aren’t suited as good as they could be. The kids are frustrated, the parents are frustrated.

Natasha [00:02:32] And when I can turn that around and make it a positive experience and then I see one of the moms and she starts to cry when she tells me he read he loves these books, he think he wrote them all just for him. He thinks that, you know, like there’s just so much joy in that.

Natasha [00:02:48] There’s so much joy for me and doing what I feel like I’m called to do, fulfilling that purpose. There’s there’s work. There’s things that are not fun. There’s things that are painful. But that joy is fuel.

Natasha [00:02:59] Absolutely

Virginia [00:03:03] What are some common mistakes that you see people making, whether it’s parents, teachers, that type of thing, when it comes to helping kids read?

Natasha [00:03:13] Oh, my gosh. Mistake number one, teaching them too many things, too many distractions, if we can simplify it. The only thing a child needs to read is sounds connecting a sound to a letter, connecting a sound to a group of letters, clear everything else off the table and focus on that. Make it very simple and you can make it quick, like the practice is quick and painless for your child or longer, but engaging and fun. Don’t drag it out and make it a poor experience. You can do a lot of good with quick repetition. You know, a few times a day, literally three or four one minute practices can be a home run for kids. You don’t need to sleep over it. Stretch it out.

Virginia [00:03:59] So a lot of people are like, oh, well, they should read 20 minutes a day, so you’re suggesting maybe you don’t have them sit down and do that for that period of time.

Natasha [00:04:08] I suggest if your child doesn’t like to sit, don’t make them sit at all.

Virginia [00:04:14] Like can they bounce around the house for 20 minutes and read.

Natasha [00:04:18] If they want to bounce while they practice their sounds, they will like actually I learned from a Navy SEAL that the more of your senses that are engaged. So if your kid is busy and needs to move, the more things that they’re doing at once, so they’re moving their body and they’re squatting and movement engages more of your brain, you will learn faster if you’re learning something while you’re moving. So I do not see movement as a problem. I see long, boring lesson. This problem.

Natasha [00:04:49] I like one minute repetitions really quick. A child is not going to mind practicing their sounds for one minute. You know, they can do it twice. All the letters of the alphabet in one minutes and then they’re gone. And you can do this four times a day. They can do it while they’re standing. You know, just open your cupboard and there’s your list and they practice. You can use a laser pointer or a pointer or pencil that your child will be touching the letters. You can involve them and engage them and and make it a much more pleasant experience for them, which will help you have a much more pleasant experience as well.

Virginia [00:05:29] right, I know.

Virginia [00:05:29] I know for me, I’m totally a kinesthetic learner, but I didn’t get the opportunity to embrace that till after I was in school.

Natasha [00:05:37] Right.

Virginia [00:05:39] And for me, about the only acceptable thing I have found is that I think seminars and that’s my kinesthetic motion.

Natasha [00:05:46] yeah I can have fun developing a program.

Virginia [00:05:55] That people tend not to like people going over there and doing jumping jacks.

Natasha [00:06:03] Yeah.

Virginia [00:06:04] So what’s an ideal client for you?

Virginia [00:06:08] I love very busy, wiggly, high energy kids. I find them easy to engage.

Natasha [00:06:19] What I do is I add phonics to something they already love so I can put letters onto a soccer ball and flip a flash card over and tell them the sound. And then they have to find the sound on the ball. Busy little people, especially people that love balls. Most kids do. They will be right into that. They will ask you if they can do another phonics lesson. That’s not a really quick game, but it’s very engaging game, something that they enjoy.

Virginia [00:06:46] So here’s the question. How many how many little sections are there on that soccer ball?

Natasha [00:06:52] There is enough to have a few blanks after you’ve done that.

Virginia [00:06:58] OK, so what are a couple of your goals that you’re looking to achieve over the next one or two years or big goal?

Natasha [00:07:12] I’m looking to make how I teach and support parents to get their kids reading. Easy for them to understand. It’s natural for me. It’s a little bit harder for me to tell someone else how to do it in the easiest possible way. So I need to hear from the parents. I’m looking over the next year specifically to get feedback on what they’re looking to solve and the specific things that I can help them learn that will just make it a much more natural, convenient and equitable process.

Virginia [00:07:47] So how would that go change your business?

Natasha [00:07:52] I think once I learned from my market how to help them best, I would be able to help a lot more people I want. I want to have quality information out there that is for everyone. Have it spread quickly and have it be really effective because. There are people I run into who are adults, and when they talk about their experience, learning to read, they were one of the busy kids who didn’t find it easy and had to work really hard and they still failed. Those are. Extremely painful experiences that don’t need to happen, they. That person was smart. They just weren’t the teaching was not a simple, simplified and effective as it could be, as I am looking to make it now.

Virginia [00:08:48] Reminds me of this one little graphic that I saw and they had a variety of animals that say there was a fish and a giraffe and an elephant and a monkey and a bird. And then there was like this teacher with the desk. He’s like, all right, go over there and climb that tree in that.

Virginia [00:09:04] Then you pass and it’s like, well, we’re going to the fish is going to fail. Right?  They can’t climb a tree.

Virginia [00:09:11] And so it reminded me of what you just said, where we have to learn how to tailor more of our teaching or our learning opportunities to the ways that it’s best to each individual.

Natasha [00:09:26] Absolutely. And as well to the age. So we’re teaching children to read when they’re three, four or five and they’re learning style is very different from anyone older. So every child is different, but also they learn differently at different ages. So that’s really important to keep in mind the experience that our children are going through as they’re trying to do this, we need to accommodate them. Smart teachers will accommodate the lesson to their students. Absolutely. I love that analogy. The fish, the frog, the duck, they’re all going to excel at different things. The bunny.

Virginia [00:10:07] What do you think the number one roadblock is for helping you achieve your goal?

Natasha [00:10:11] I struggle to be visible. I can do it. I’m pretty comfortable on camera now because I’ve just continued to share and I’ve got a lot of feedback. I’ve I have been encouraged with the. People who have been hurt by it, but it’s easy to get busy doing other things and just avoid it because it’s still quite uncomfortable. So being visible for me is a challenge. I’ve been a mom.

Natasha [00:10:43] For twenty five years, right, I’m really good at wiping noses and staying out, you know, like just taking care of kids and kind of being in the shadows.

Natasha [00:10:53] A challenge. Yeah, a good challenge. And I’m going to keep keep being visible and very.

Virginia [00:11:01] whats the saying be comfortable with the uncomfortable.

Natasha [00:11:05] Yes. Oh my God. Yes, I love discomfort. I eat for breakfast every day. You need discomfort cereal. Start your day. Right. Little pieces of Lego theory.

Virginia [00:11:25] So what’s working for you right now to attract more business?

Natasha [00:11:31] You know, I have my my page, my Facebook page, where people are looking for help, they’re there, I make my videos, I share my my content. Any time I find someone with a child who’s struggling, I connect with them, I give them tips, I think just doing as much as I can to help people and. And serve them and solve that problem as best as I can, it spreads, it spreads me. I like to go I want to go deep. I’m not going to go do something that just reaches a lot of people but doesn’t do a great deal. Good. I want to go deep and help people tremendously and then have that at whatever point it spreads. It will it will spread the way I want it to.

Virginia [00:12:18] cool, you had mentioned about doing this on your Facebook page. Is there anything else that you’re doing to get visible and to be out there?

Natasha [00:12:32] I show them on my home page, I have connected with home school groups, I’ve gone into the schools, I actually made a literacy boot camp. So a literacy obstacle course kind of boot camp. I can call it either one. And it’s so physically engaging. And I started when I was tutoring. It’s just very different from what’s out there and works. Excellent. And so I started taking these things to different areas, like I said, the schools and homeschoolers. And it was it was a I got a fantastic response I learned so much about. My kids and my families, and that kind of leads into the one year project, I want to continue learning from them, but yeah. Taking my most unique and effective parts to different to different areas, to my to a market.

Virginia [00:13:26] going to switch gears a little bit on you?

Virginia [00:13:30] What’s the best advice you’ve ever received?

Natasha [00:13:35] Best advice I’ve ever received. I love Robert Kiyosaki, spend less than you earn and buy assets over liabilities. Anyone who does that. It matter how much or how little you make, you will be wealthy at the end of your life if you follow those both those words.

Natasha [00:13:52] He’s brilliant. So, yeah, that’s always. Very good.

Natasha [00:13:59] Yeah, the basics, yeah, I tell I tell my kids and their friends, anyone that they bring into my house, I definitely quiz them.

Virginia [00:14:10] What’s the best advice you’ve ever given?

Natasha [00:14:13] The most effective advice I’ve ever given would be about kindness. And it came from a very. A vulnerable story in my life where my son was kind to me when I had treated him very bad and he taught me kindness and it it transformed my ability to be a mom when I sort of being kind to myself. And so when I can come into a situation. Where I get that advice across, when someone needs to hear that it is so powerful when they can learn to be kind to themselves, the power of kindness, there’s nothing like it. And I think it’s there’s an alternative to treating ourselves well, how that will transform our life in every single area, in our relationships and our business, everything. Nice balance between. You know, accountability and kindness, but it’s very, very powerful.

Natasha [00:15:13] Thank you.

Virginia [00:15:14] Yeah, we would like to say that I have to ask you, I want to share to anyone out there who has a heart to do something, to create something. If you have if you don’t, I want to ask yourself, what do you want to create with your life, with your time? What do you want to have done by the time you look back and you’re at the end of that question and if you already know you want to do something, I just want to encourage you to don’t stop. It’s going to be uncomfortable. It’s going to be imperfect. Don’t stop. You just continue to get better and connect yourself with people who are going to be telling you exactly what I’m telling you. Just don’t stop you. You don’t have to do things perfectly. You just have to not stop.

Virginia [00:16:04] And I have a question.

Virginia [00:16:07] So did you learn kind of these principles and rules that you put together to share with others from your six boys how to read?

Natasha [00:16:17] Oh, my gosh. So. That’s my passion. That was my favorite thing doing right, so I homeschooled for 13 years.

Natasha [00:16:27] I have six sons in my introduction, so they are not easy to teach, to read, but they’re not easy to do a lot of things.

Natasha [00:16:36] But I loved teaching them to read. I love the cuddling I. I loved. I love the stories, it was such a fantastic experience for me and when they went to school, my mentor at the time, and he’s like, you got to do something that you’re passionate about. And I just went straight to the school and I started helping kids read. And that’s yeah, that’s where I came from, just following my passion and. Working at giving my best contribution and sharing, I guess, with my community. Yeah, you betcha. That’s exactly it’s from following. What I feel compelled to do and what brings me joy.

Virginia [00:17:17] Well, I’d like to thank you for being here with us today Natasha.

Virginia [00:17:23] How can people find out more about you and what you do?

Natasha [00:17:28] I have a Facebook group called Your kid can read like a boss so you can find me there or you can just message me at tashtrafiak@yahoo.ca Tarsh TASH TRAFIAKR.A.F. @yahoo.ca and if you have any questions, any challenges, any struggles. Sometimes I can just this very simple, small concept. And you are good to go. You will be fine, so don’t hesitate to reach out. I love doing this. It’s it brings me right. So please contact me.

Virginia [00:18:05] Sounds good.

Virginia [00:18:07] Thanks again for being on Natasha and we’ll keep in touch.

Natasha [00:18:10] So good to see you, Virginia. Love you girl.

Natasha [00:18:15] Bye bye.

Virginia [00:18:23] Thank you so much for joining us today. Be sure to subscribe and leave some, leave through a review and I’ll get you on the next episode.

Next Episode: 32

with Angela Florez

I’m talking with Angela Florez about how she helps businesses scale and grow via tailored marketing strategies.

EC 32   |    23 min

Next Episode: 34

with Jacquie Doucette

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EC 34   |    19 min

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Virginia Purnell

Virginia Purnell

Virginia lives in Northern Alberta on a small farm with her husband and three children.  

Virginia is a master funnel builder having been certified as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner.

She also helps businesses with their visibility through online searches.

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