Episode 37: Bri Williams
Entrepreneur Conundrum Podcast
EC 01 | 4min
About The Guest
Bri draws on her entrepreneurial experience, as well as 15 plus years of learning and development management and her counseling, psychometrics and NTL credentials.
She teaches how to present offering public speaking, coaching and consultation. She has worked with hundreds of online entrepreneurs since then to improve their video skills and implement strategies to gain visibility and grow their businesses.
She also regularly works with corporate clients, bringing their marketing and learning efforts online and improving their presence and effectiveness in two thousand and twenty.
She co-founded Speak Online to Shine to enable online entrepreneurs who want to position themselves as experts in their field to getting paid speaking opportunities and regular guest appearances on podcasts, summits and events to their market.
To market their services and programs, Australian born with 10 years of living in London is now based in the south of France and has extensive experience with the cultural and communication needs and nuances of global audience.
Virginia [00:00:01] Welcome to Entrepreneur Conundrum with Virginia Purnell, where growing entrepreneurs share how they get visible online.
Virginia [00:00:09] Hi, everyone, today I’m talking with Bri Williams about how she helps entrepreneurs improve their life video skills and implement strategies to gain visibility and grow their businesses, Bri draws on her entrepreneurial experience, as well as 15 plus years of learning and development management and her counseling, psychometrics and NTL credentials in twenty eighteen refounded how to present offering public speaking, coaching and consultation.
Virginia [00:00:37] She has worked with hundreds of online entrepreneurs since then to improve their video skills and implement strategies to gain visibility and grow their businesses.
Virginia [00:00:46] She also regularly works with corporate clients, bringing their marketing and learning efforts online and improving their Kamra constant presence and effectiveness in two thousand and twenty.
Virginia [00:00:57] She co-founded Speak Online to Shine to enable online entrepreneurs who want to position themselves as experts in their field to getting paid speaking opportunities and regular guest appearances on podcasts, summits and events to their market. To market their services and programs, Australian born with 10 years of living in London is now based in the south of France and has extensive experience with the cultural and communication needs and nuances of global audience.
Virginia [00:01:28] Welcome, Bri.
Bri [00:01:30] Thanks so much for having me.
Virginia [00:01:33] Thanks for being here today. Could you tell us a little bit about. Like how you came to be where you are today, like your entrepreneurial journey.
Bri [00:01:45] Yeah, I’d love to. I started out as a counselor. Actually, I started counseling and decided pretty quickly that my personality and my work style was suited more towards a coaching and teaching role because I loved I loved the solutions focus and the problem-solving of counseling. But I found that I was probably a little more action oriented, like the results side of working with people. And so I decided that I would take more written into the human resources area and then eventually into learning and development, specifically because I loved the learning aspect. I loved working within businesses to help the different parts of the business grow in different ways. But I’ve always had a focus on communication because I think it is actually a life skill and that no matter what you’re doing, you are going to benefit if you invest in your communication skills. So when I was in a position to start my own business, I thought about all of the different aspects of all of my roles over the years and decided that I really wanted to focus on the public speaking aspect because I had seen that people who spoke out in the corporate environment got different opportunities. They weren’t necessarily the most qualified people. They weren’t necessarily the hardest work because in fact, there were lots of people in the business that didn’t get these opportunities who were really great at jobs. But I realized that I really wanted to help the people who had those skills. Look, being able to talk about them, being able to share what they know and help other people and obviously give themselves the opportunity to succeed as well by being able to communicate their own value within the organization. So it was a natural extension to tell that the people in the online world, as I started my business, I realized that I was having some challenges with speaking up and so quickly turned to live video online speaking opportunities and that world.
Bri [00:04:02] So I was able to bring some of my corporate experience to that.
Virginia [00:04:04] Which is really helpful in today’s era.
Bri [00:04:10] Well, 20/20 has been interesting, that’s for sure, because whereas people were telling me in twenty nineteen well, I’ll get to live video, I’ll get to video at some point in my business, all of a sudden in twenty twenty I was yeah. I got a lot of phone calls so I need to be on camera yesterday. How, how do I, how do I get started. How can I feel more confident.
Virginia [00:04:36] So do you.
Virginia [00:04:40] Because I was reading and they’re like, do you help them with content creation too, or just their confidence being on?
Bri [00:04:47] I help them with both aspects, so I firmly believe that when you talk about content that you know really well, you can feel more confident. So you’re not so worried about all the remembering, all the things that you want to speak about, if you’re talking about things that are natural to you, as natural as if I said what? What did you do last week? Can you just recall that and tell me? And I encourage people to find these topics when they’re initially starting out that they know inside out so they don’t have the mental load of both learning the camera side of things, as well as remembering a bunch of content. But then obviously we’re going to get to a point fairly quickly where we make sure that the content is exactly what the audience wants to hear as well. And that’s where we focus on creating connections with their ideal client within their audience and also talking about the stories that help people see how they can help them as well.
Virginia [00:05:46] Ok, Are there some common mistakes that you see your clients making?
Bri [00:05:53] Not speaking is the first one becoming so overwhelmed with the idea of turning up that they simply don’t show up at all and so kind of letting it become bigger than it is to try and encourage people to think about going live and creating video content as a conversation. It’s the it’s a conversation starter. So you can ask people questions in your videos and ask them to let you know what you’re interested to learn from them as well and focus on inviting people into your world every single day. So even if you create a live video, people might still be watching that a week or a month from from that time when you’ve made it so creating videos in a way that pose questions and really focus on engaging people out there so that beyond the live video that you’ve made, you’re still having people contacting you as they find your content and giving you the opportunity to start conversations outside of that initial video of.
Virginia [00:07:02] Who is an ideal client for you?
Bri [00:07:06] I absolutely love working with coaches who want to position themselves as experts in their field, so positioning themselves because they do have expertize so somebody who has a deep knowledge of their particular field and has results, either their own or clients results that I can speak about. I think that makes for a really rich content that they can share confidently. And so they tend to be the clients that I can help the most as opposed to working with like a sales team or and someone who’s purely in marketing. I really like working with people who have and created a level of expertize and they need some help to unlock that and share that with other people.
Virginia [00:08:00] So how do they tend to find you, like how do you tend to get out in front of everyone I know you’ve been talking about like going live and stuff?
Virginia [00:08:10] So is that one of your techniques?
Bri [00:08:12] I do use live video definitely, and also I write for an app, a personal development app called Livermore, and I share my content on podcasts and basically look for different online stages. I would absolutely love to get back to a physical stage when we have that opportunity. And but for right now, it’s all happening online. So events like video podcasts and the usual online stages. And one of the big shifts that I found in my own business when I was looking to expand my audience was guest speaking in other people’s Facebook groups so people would make contact with me or I’d make contact with them. And then, you know, if we’re aligned, I would come and speak with their audience. So I found that a lot of people were and were in total agreement that speaking skills were important, but they didn’t have that expertize themselves to share with their audience. And that’s where I often get invited to come and share and how to grow your confidence on social media and specific techniques from my video as well.
Virginia [00:09:25] Fun What, I’m going switch it up a little bit on you, what are some big goals that you’re looking to achieve over the next year or two?
Bri [00:09:38] I mean, definitely a big goal for me is to get back onto a physical stage, I’m somebody that has spent many, many years in an office, in the classroom and at big events. I and I would say actually and I probably am present as very extroverted. And I definitely have to introverted tendencies as well. But I really do enjoy the completely different dynamic of being in a room with people. And I know I’m not alone in missing that. But there’s something really special about events and the energy that creates and the shifts that people can have when you are physically in a space together. So although that’s something that I have done before, I haven’t been able to do that for a long time. So I would love to get back to a physical stage and as a goal as soon as possible.
Bri [00:10:34] But we’ll see how that goes.
Virginia [00:10:37] cross our fingers.
Virginia [00:10:41] So getting back to that physical stage aspect, how would that change your business?
Bri [00:10:47] That would be a an energy shift definitely for me and my business. I think that. The online space is. We’re so lucky in so many ways that we connected you and I can be connected like this on completely opposite sides of the planet, that still fills me with a bit of wonder. And I’m grateful for that. I really am. And I know a lot of people have been able to continue to run their businesses over this year because we have this online space. And but I am still fully aware that if I had the opportunity to go to places in person, that then that would be a different dynamic in my business, because there’s something about being able to look at people in the eye, being able to look at them face to face that I think builds trust in a different way. And I think the the the very best thing that you can do online is go and show your face on video, because that is the very best way that people can understand a little bit more about what we’re doing is basically trying to replicate the and the exchange that we can have in person. And this is the closest thing I can do. But I do think that relationship building and networking, it does feel different in person.
Virginia [00:12:11] Yeah, I was thinking like that whole, know, like and trust factor is completely different yet when not to say it this way, but when you’re breathing the same air.
Virginia [00:12:19] Do you think normally this is like what’s the number one roadblock to stopping you? So is there anything other than our current 20 20 situation that’s stopping you from achieving that online or sorry, that on stage presence.
Bri [00:12:44] At the moment I mean, obviously, global pandemic does put a slight dent in my plans. But what I would say as well is that I’m a mom. I’ve got two young kids. My youngest is two. And when I started my business, he was tiny, tiny newborn. And so I didn’t want to be away from home. I wanted to be with my babies and even my big baby. And now, you know, there’s definitely and some freedom in that and having no choice at the moment, we say, alright, I’m just going all in online and appreciating what I’ve got here, which is. You know, fairly constant access to my very young family who still want to hang out with me because they’re young and they want to take photos and to to hang out. I realize that they’ll get busy and that friends will become as important as family at some point. I really do understand that as soon as they’re born, they’re changing and they need you in different ways. And so I’m just enjoying being at home with my kiddos and my husband in an enforced situation. But, you know, genuinely grateful in that we’ve become very creative around how to keep us up to date and also physically active and all of those things where you’ve just got to make the most of what you have and a simplified life has actually being a real benefit to our family as well.
Virginia [00:14:18] And that could be at home every night for bedtime.
Bri [00:14:22] Yeah, I used to spend three hours a day commuting in London. I used to drive my daughter to the daycare in the morning and I would be watching my watch my clock the entire time thinking if I don’t leave here in the next 30 seconds, I’m going to miss my train if I miss my train. You know, it was stressful. It was horrible. And and this, you know, I, I drive five minutes that way and take my kids to school and then I have a lot more day to do what I want. And then when I get them at the end of the day, I’m done. I’m ready. I’m ready to be there with them. And that’s a huge change. And but that’s as much moving out of London as a global pandemic.
Virginia [00:15:13] Do you think you’ll stay doing it kind of like you are right now after things.
Virginia [00:15:19] Let’s go back to normal. Or do you think you should move back to all that commuting and stuff?
Bri [00:15:24] Oh, no, no. That’s a one way street that some things season even worse.
Bri [00:15:36] Even in my life when I was twenty something when I moved to London, it made total sense to be on the tube and live in a city and do all of that. And now this makes sense. And I go to the beach and I go to the mountains and I’m trying to learn French and I’m living a much simpler life with my family. And I would not exchange that really for anything.
Virginia [00:15:59] That’s awesome.
Virginia [00:16:03] What’s the best advice that you have ever received?
Bri [00:16:09] Well, as soon as you say advice, I think of my parents who have always said to me, work hard, save lots. I’ve always had a good work ethic. I enjoy what I do. So it doesn’t, you know, sure, there are some hot habits, but I genuinely love the work that I do. And they’ve always provided me with an example of an entrepreneurial spirit. My parents were high school teachers when I was young, and then they bought and sold multiple businesses. They’ve done everything from real estate to running hotels to owning a gas station to running a office supply. So, you know, they really had that spirit of adventure and they knew that they needed a strong foundation to be able to make movies like that and support to young kids at the same time as well. And lo and behold, look at what I’m doing, repeating my parents story a few years later. You know, there have been an amazing example for me.
Virginia [00:17:18] I was going to say you would have learned a lot through their experiences, right.
Bri [00:17:23] Yes, I moved twenty one times by the time I was 18 years old, so I knew a lot about packing and packing boxes and I always wanted variety in my life. When I was younger, I traveled a lot for a lot of the world. I met my husband was traveling. He worked in travel. So we ended up going to wonderful places in the world. Missed those days. And I think that’s the spirit of adventure has stayed with me. Not many people move from Australia to England and then let alone off to France, off to that because they’ve always wanted to learn French. So I try and bring that spirit of venture and for my kids as well, I want them to know that they can do and.
Bri [00:18:12] I mean, obviously, whatever they want, if they work hard at it and they have some level of skill in that area and, you know, I want them to know that it’s possible as well and that it’s that so many things are learnable that it’s not a matter of being born with certain things. You can work for them. You can learn. And, you know, that confidence and that bravery element that has probably had me doing a few crazy things in my lifetime. I know I wouldn’t mind if I pass that on to my kids as.
Virginia [00:18:50] I was going to be like lots of people learn French a different way than just fully immersing themselves, and.
Bri [00:18:56] I have heard of Rosetta Stone, but it didn’t work for me.
Virginia [00:19:02] That’s why we’re all different. Right. And it works for you. So that’s also what’s the best advice that you’ve ever given?
Bri [00:19:11] Wow. I’m going to have to ask more advice to actually give a lot of advice. I tend to ask questions. I think that’s maybe default coaching mode and maybe capsule training. But I don’t mind and giving a directive that what I know to be true for the people that I work with is that when they come up with the ideas, they say much more likely to stick to them. So I tend to stay away from outside advice and I hope that I am curious questions that help people have a few moments here in the.
Virginia [00:19:50] That’s true about like when you make them think it’s their idea.
Virginia [00:19:55] It reminds me of my big fat Greek wedding with a mom is like the dodge the head that the mom is the mechanics of her. But you did say something that was really good just before we started recording our interview.
Virginia [00:20:13] Maybe you can touch on that part. Yes, I know now we’re both trying to figure out what it was again.
Virginia [00:20:20] Oh, by not going by going live and enhancing my communication actually helps my business thrive rather than and then I can work on my business and not in the business.
Bri [00:20:34] Oh, right. Yes. OK, so.
Bri [00:20:40] One of the things that I see very often when people come to me is that they feel as though they should be going live and they should be showing up in their business. But they feel very overwhelmed by doing something that essentially feels very much out of their comfort zone and feels like they’re learning in the public eye. And but what I have found to help a lot of people is the fact that when they do start going live, when they do start speaking to market their business, they get more business. So they’re not so busy hustling. They actually start attracting people to the business more easily. And when they’re speaking, people see who they really are. They see a lot more of their personality, their values. It speaks to a different segment of your audience in a different way. So if they’ve only been reading your posts and they like your post and they think you sound clever and you know that you could offer them something and then you show up and. The way that you show up only confirms what they were thinking about you and creating an even more positive experience. It means that this hostile mentality that a lot of people get stuck in and almost the problem becomes solved really quickly as you start to attract new people in your business. So you’re not spending so much time working in your business, doing all the very many things, all the hats that you wear.
Bri [00:22:11] You can work on your business. You’re being more strategic about it. And by employing a speaking strategy. You actually don’t have to do all the very many things that you feel like you should, quote unquote be doing, and it creates. Leverage in your business by making certain parts of that process easier, attracting people in a greater volume so that you don’t need to work so hard to actually create the income that you need each month.
Bri [00:22:46] And it’s something that I’ve experienced personally. And I think that it’s one of the most common things that people say to me, who I work with as well, that once they started speaking, it opened up new opportunities. And once they invested in their communication skills and I invest, I don’t necessarily mean coaching programs. It could be just investing the time to learn investing discipline in the process. So people who have speak in confidence don’t always follow an outline, for example, and find themselves missing their call to action or forgetting to do that conclusion, not recapping, not tying things up in a bow. So the audience truly understands the message that they’re sharing. So it’s by creating these opportunities to present an even clearer message, invite people into your world consistently. They just find that things become a lot easier that have felt really hot in the past.
Virginia [00:23:49] It would totally help being able to you live where you have all that confidence. And like you said, I don’t have to worry about missing your call to action at all. That really important part that I wanted to get out.
Virginia [00:23:59] But then they lead to more confidence if I don’t forget it. Right.
Bri [00:24:05] I was talking to a client just earlier and she’s saying sometimes I just wake up and I’ve got something on my mind and I report it and that’s my podcast. I’m like, OK, does your income reflect the number of episodes that you’ve created and the number of speaking opportunities that you had in the last four months? Has it changed at all? And she’s like, no, we can try a call to action. And you really have to know that when we’re speaking, we have this opportunity to create connections. And so I’m not saying you have to turn up and be selling all the time. Know sometimes you just want to job and shape you are and what you will about what your values are. And I totally get that thought know, it doesn’t have to be on all the time. But the reality is we’re in business. And so if you turned up to a job and just kind of worked when you felt like it and finished the project, when you felt like it wouldn’t be in a job for very long. So we need to hold ourselves accountable to the same level of expectation and take out space a little bit more confidently as well, because I think that part of this pulling back before we fully realized job done can be a confidence issue as well.
Bri [00:25:27] It didn’t work, but, you know, it’s it’s not like I really tried my hardest. So, you know, if I did try my hardest in the future, then I’m sure it would work. It’s this kind of mental stuff that the stories that we tell ourselves that can get in the way of communicating clearly, connecting with the people that we really want to connect with in our audience. And this opportunity to create a positive feedback loop where we do follow through and we see the results out of that, and then we improve and we see the results of that.
Bri [00:26:05] You know, it’s that ongoing, continuous improvement that we’re looking for here. And and if you fully commit to it, then you know that you have done the best job that you can. And so you can truly measure the results against that and know, you know, it’s never a done deal. Right? We’re always developing. We’re always growing. And the way that you’re going to grow the fastest is when you really fully commit to it, huh?
Virginia [00:26:33] So true. Is there anything that you would like to share with us that I haven’t asked you.
Bri [00:26:40] options, options.
Virginia [00:26:42] rIght. Sorry.
Bri [00:26:47] That’s what I’d love to share with your audience is this if you are feeling as though you want to show up, but you haven’t yet stopped with what you know, start with the topics and the information that you know inside out so that you can just get started, because every single video that you watch online started out with someone doing a terrible first video. I made a terrible first video.
Bri [00:27:17] I made a terrible second to 10 really bad, but I couldn’t get to the point where I’d made 100 videos or multiple hundred videos without making the first one. And so you can intellectualize this whole process as much as you want. You can do all the training courses. You can watch all the TED talks, but you’ll only really start to improve once you take action. And there are ways to do that that involve little to no risk that will help you improve. So that’s my message to your audience. Just get started so that you can get to where you want to go.
Virginia [00:27:57] And even if those first videos are bad, it’s it can be a great way for people to be able to feel like they can relate to you, too, right? Absolutely.
Virginia [00:28:08] Yeah, it can be for your good, not only or just for the negative aspects of it.
Bri [00:28:15] Well, yeah, absolutely. I was critics in to a really quite terrible at being objective.
Bri [00:28:21] And so if you create videos that other people can see, I for a second opinion, don’t just take your own version of events to decide whether it was good or bad or whether you just need to hit delete. You should really validate with your audience. You are not the best judge of whether a video is great of yourself because we don’t like watching ourselves. It’s unnatural. We don’t like listening to ourselves. Mostly people really do. But most people die and it’s completely natural to think, oh, is that what I look and sound like? That’s, you know, terrible. But that’s a natural reaction. And I encourage people to focus on the audience. Are you helping them by sharing information that will just save them time or solve a problem or make them feel good or entertain them? You know, if so, keep going.
Virginia [00:29:19] So thank you again Bri for this great interview.
Virginia [00:29:24] How can people find out more about you and what you do?
Bri [00:29:30] If you would like to learn more about me, I encourage you to come to how to present a com or I’m on Facebook, on LinkedIn and on how to present on William’s. Come on, connect. Come say hi to me.
Virginia [00:29:45] Thank you again, and we’ll keep in touch.
Bri [00:29:50] Thank you so much.
Virginia [00:29:52] Bye.
Virginia [00:30:01] Thank you so much for joining us today. Be sure to subscribe and leave some, leave through a review and I’ll get you on the next episode.
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