Episode 42: April Dawn

Entrepreneur Conundrum Podcast

Episode Summary

Today I’m talking with April, Dawn, about how she helps coaches grow their business on autopilot and explore the world in style.

April Dawn is an accomplished marketer, strategist, media buyer and nomad.

She’s worked with over two hundred and fifty clients to perfect over three hundred unique sales channels and processes.

April’s true passion has always been psychology and understanding what motivates a person to do to buy their dream and to reach it.

She’s channeled this curiosity into a building that has helped her clients grow their businesses rapidly without sacrificing their personal lives.

April’s ultimate mission is to help female entrepreneurs gain financial independence through online business so they are able to live lives that leave a legacy.

To date, April has spent over two hundred and fifty thousand dollars on behalf of growth by funnel to make sure her team remains an industry leader and her clients reach their goals, traveling throughout the year to pursue unknown cultures and experiences.

April manages her busy schedule by outsourcing and, a whole lot of coffee.

EC 01   |    4min

About The Guest

April Dawn is an accomplished marketer, strategist, media buyer and nomad.

She’s worked with over two hundred and fifty clients to perfect over three hundred unique sales channels and processes.

April’s true passion has always been psychology and understanding what motivates a person to do to buy their dream and to reach it.

She’s channeled this curiosity into a building that has helped her clients grow their businesses rapidly without sacrificing their personal lives.

April’s ultimate mission is to help female entrepreneurs gain financial independence through online business so they are able to live lives that leave a legacy.

To date, April has spent over two hundred and fifty thousand dollars on behalf of growth by funnel to make sure her team remains an industry leader and her clients reach their goals, traveling throughout the year to pursue unknown cultures and experiences.

https://go.growthbyfunnels.com/

https://www.facebook.com/folklorewithlove/

https://www.facebook.com/groups/166851627535677

https://www.instagram.com/growthbyfunnels/

https://www.linkedin.com/in/growthbyfunnels/

Episode Transcript

 

Virginia [00:00:01] Welcome to Entrepreneur Conundrum with Virginia Purnell. Where growing entrepreneurs share how they get visible online.

Virginia [00:00:09] Hi, everyone. Today I’m talking with April, Dawn, about how she helps coaches grow their business and about how she helps coaches grow their business on autopilot and explore the world in style. April Dawn is an accomplished marketer, strategist, media buyer and nomad. She’s worked with over two hundred and fifty clients to perfect over three hundred unique sales channels and processes. April’s true passion has always been psychology and understanding what motivates a person to do to buy her dream and to reach. She’s channeled this curiosity into a building that has helped her clients grow their businesses rapidly without sacrificing their personal lives. April’s ultimate mission is to help female entrepreneurs gain financial independence through online business so they are able to live lives that leave a legacy. To date, April has spent over two hundred and fifty thousand dollars on behalf of growth by funnel to make sure her team remains an industry leader and her clients reach their goals, traveling throughout the year to pursue unknown cultures and experiences. April manages her busy schedule by outsourcing and a whole lot of coffee.

Virginia [00:01:16] Welcome, April.

April [00:01:18] Virginia. Thanks so much for having me.

Virginia [00:01:20] I’m super excited to be here as excited for you to be here. So how did you get started on this entrepreneurial journey?

April [00:01:31] Well, it depends how far back you want to go to keep it concise and easy.

April [00:01:38] I jumped online about six years ago now and my first variation of an online business, I taught conflict resolution. And so basically what I did was teach people how to use arguments to make the relationship stronger. And there’s a bit of a back story in that. But throughout that journey, throughout that process, I ended up pivoting into a combination of design, tech and marketing, and that ended up growing a lot faster than the conflict resolution practiced it. And so it eventually turned into the agency that I now run.

April [00:02:16] Yeah, it’s super cool and super fun to argue with me now, 95 percent chance that we’re both going to come out of the conversation feeling a lot safer and a lot more hurt. So it was great. It was great.

Virginia [00:02:31] So I just have to touch on this because in the introduction it says that you’re an accomplished and met in there with nomad.

Virginia [00:02:39] So I’m like, oh, you’re an accomplished lab. So I was right. So has this set me off? No, not really.

Virginia [00:02:50] Is this the events of twenty twenty? How has that affected your nomad?

April [00:02:55] Oh, pretty substantially. Pretty substantially. I have traveled on and off for a little bit over a decade in different capacities. So at the beginning of the year I was in Latin America and I had just flown over from Southeast Asia. So I was in Malaysia at the very beginning of the year. 

April [00:03:17] Come March, I flew over to Latin America and like honestly, right before covid like I got out of Columbia the day before Columbia closed their borders, both incoming and outgoing flights.

April [00:03:33] And so that that was just an adventure in and of itself.

April [00:03:38] But it took me about four days to get back to Canada.

April [00:03:42] And the first time I flew over to Indonesia, it only took me about 30 hours just for like a little bit of a difference. But yeah, I’ve been pretty stationary for most of the year. I tried to get out during the summer and then again earlier in the fall, and both plans were kind of kiboshed due to flights being changed in all that kind of stuff. But I am planning to head out again in the early new year and we’ll see if we can relocate to Turkey and hang out there for a couple of months. A couple of years. I mean, see how it goes.

Virginia [00:04:18] It’s cool. It’s really fun how you’re able to set everything up, which gives you the freedom to be able to not have to be so stationary.

April [00:04:28] Yeah, for sure, there was definitely very intentional or I started my business, I spent a handful of years just like traveling around North America after living a life like that for so long, like there was no way in hell that I could go ahead and have my days dictated by someone else. At that point, there was basically no other option for me to do anything but build a business that gave me that kind of freedom.

Virginia [00:04:57] And entrepreneurship, yes.

Virginia [00:05:03] So. Other than the freedom and flexibility that you have, what?

Virginia [00:05:10] What do you like most about the work that you do?

April [00:05:13] Oh, all of it is that it can that can that just be the answer? All of it. But the way that I like to look at it funnels and sales processes as a Rubik’s Cube. And I actually have this, like, really cute meme where there are infinite ways to mess up a funnel and only a finite number of ways to make it work. And once you get all of those little puzzle pieces in place and everything clicks and everything works like it is the most fun and the most fulfilling feeling, like the level of possibility that opens up in someone’s business. And just like that feeling of possibility, really juicy.

April [00:05:49] Like it’s it’s it’s nice. It’s good. It’s good.

Virginia [00:05:56] So building on that, what are some of the most common mistakes that you see your clients making?

April [00:06:03] Oh, yeah, there are definitely a couple. So one of the big ones that I see a lot of people make is trying to build their funnel too soon. They try to build it too soon. And I can talk them a little bit more about what that means. But they build it too soon. They build it on their own. And then when it doesn’t work, like right out the gate, they give up on it. And so those would be the top three things, like before a company is ready to build their funnel, there are some really basic sort of bare bones foundational pieces that they need in their business that not a lot of people in the marketplace talk about.

April [00:06:40] And so just as a really quick overview, some of the things that you need in your business is like a base level organic audience, like you need a warm audience that you’ve been talking to.

April [00:06:52] You need offers that sell. You need to know, like messaging that convert offers. If you’re selling your offers, have some testimonials, have some social proof, have like a base level revenue of like seven K at a bare minimum, 10, 15 K obviously makes that journey into automating your business a little bit easier. But I see a lot of people trying to build their first funnel as a way to like bypass the building some of their more foundational pieces in their business. And that’s really just going to set you up for a rougher journey. In a lot of cases, I’ll see people who try to build their funnel themselves without having without really understanding what they’re doing that obviously it creates more work and more frustrations and more complications in building something that’s functional and profitable. And on those same lines, they build it too soon. They build it themselves. And then the type of messaging that’s out in the marketplace is really fast, really quick, really amazing results. But that is not the most common result for everyone in the marketplace. I’m not saying it’s not possible. I’m not saying it doesn’t happen. That’s not what I’m saying at all. I’m just saying that there is a gap between someone building their funnel themselves and the conversation that’s going on in the marketplace. That leaves a gap in expectations. And so it’s really easy for someone to get discouraged and think funnels don’t work or ads don’t work.

April [00:08:21] And this is all a hoax and I’m not doing it anymore when really it’s the little bit of help, they just need a little bit of help. So those would be like the three big things are the most common things that I see people doing.

Virginia [00:08:36] I find that a lot of people are looking for almost unrealistic results, especially when they’re funneled first launches.

April [00:08:45] Like when you’re taking something new to market, like you’ve really only got three options. First option, obviously, the one that everybody wants and everybody kind of aims for. It’s when you want something and it works like gangbusters, like everything works exactly as you anticipated or better than you anticipated. And really at that point, all you’ve got to do is look at scaling it, where as that happens, about 20 percent of the time, the majority of people will land in one of the two other categories where you want something and you hit some of your KPIs, you get some of your targets. Some of them look really good, but not everything works the way that you expect it to. That first round and so landing in that scenario, you’ve got a test. There’s no there’s nothing else to do but test. About 70 percent of people who want something into the marketplace will fall within that middle range.

April [00:09:45] And then the last thing, pause for a second. Is there anything else that I want to say about that?

April [00:09:49] But no, the last sort of bucket that you can fall in is that you’ll turn something on and it just straight up will not work and everything fails and the forest catches on fire. And really, in that scenario, all you’ve got to do is turn that off and go back to what your market research, your health care messaging, your offer is kind of like figure out where you fell off the rails. That only happens about 10 percent of the time. But it’s possible and it can be frustrating, especially if you don’t know what else to expect.

Virginia [00:10:19] Yeah, so true. So with what you do, how do you even just going back to finding that people don’t really have like the the warm audience that they need because they’re how do you solve those problems? Are you just kind of like give them a game plan and tell them to come back later or you help them build that?

April [00:10:40] So there’s a couple of different things. I mean, I obviously am not a business coach. I’m not here to help someone set up the foundations of their business. And so if someone comes to me without those bare basic levels, like there’s certain things that I can do to kind of help someone along the road, if you don’t have a warm audience built up organically, like you’re going to want to do your organic marketing. And there’s like there’s one strategy to your organic marketing, one strategy that works. And you just do it over and over and over again until you figure it out. It’s basically getting more dedicated support in that realm can be helpful and like moving someone along faster by.

April [00:11:22] Yeah, you just you’re just going to do your organic marketing, that’s what you’re going to do. There’s nothing wrong with that.

Virginia [00:11:31] We had touched on it a little bit about female entrepreneurs.

Virginia [00:11:35] But who is your ideal client?

April [00:11:39] Yeah, so there are three main niches that we work in, and we do largely focus on female entrepreneurs, just part of my reason to getting into my own business is like. It’s really empowering and things really change when women are more in control of their money and of their finances, and I think that that is a really important element, like support women in three main niches that we work in is business development, personal development, and we do a little bit in love and relationships. Those tend to be really fun for me and my team. And they just we do really well in them.

Virginia [00:12:15] how cool. How did your ideal client find you? What do you do to stand out there, to get noticed, to get in front of them?

April [00:12:24] Well, obviously, we do a combination of organic marketing and ads just by ourselves.

April [00:12:31] But I’ve got audiences on a handful of different platforms and just consistently growing them. I grow like anyone else does. I build sales, infrastructure and I do organic marketing. And that’s kind of that’s kind of our deal.

Virginia [00:12:45] So your organic marketing, are you. Do you focus on Facebook? Pinterest?

April [00:12:50] So we do Facebook, we do LinkedIn and we do a little bit of a little bit on Instagram. So those are our three main platforms. When we do organic marketing, I’ve got plans to go into some of the other platforms, but we’ll focus on those three for now and just continue to build them.

Virginia [00:13:08] did you lives on it too or just kind of different types of posting there?

April [00:13:14] Honestly, not so much this year.

April [00:13:17] Lives have definitely been a big part of my strategy in previous years. But for my own type of personal reasons, they haven’t been a big focal point for this year. It’s something that I’m going to look back or look into getting more into, especially once I get out of Canada, because that tends to be really fun and really interesting content for people. But normally, yes, this year, not so much.

April [00:13:41] Just for a few things that have come up

Virginia [00:13:42] You have a goal to leave Canada. So do you have any other big goals in relation to your business type of.

April [00:13:52] Oh, yeah. So this is something that I’ve been working on for the last little bit.

April [00:13:57] But the big goal for this year is five xing revenue. So just like focus on audience growth. So those are those would be the goals. Like the main goal is obviously audience growth and that’ll be the reoccurring goal for twenty, twenty one. In addition to that, we’re looking at five xing our revenue.

Virginia [00:14:19] What would that do for your business?

April [00:14:22] Oh, well, a maybe a little bit busier for a little bit of time, at least a chance of it, but that’s OK. That’s definitely not a problem.

April [00:14:33] When I sit with that in my heart just right now, it gives me the ability to touch more people and impact more people and help more women get to the places where they want to be in their life.

April [00:14:46] And that’s really fun and really valuable and just like really life enriching for me.

Virginia [00:14:52] Paying it forward idea.

April [00:14:53] Yeah, for sure.

April [00:14:54] There is something that I find really fulfilling in letting people live lives that are more honest and more authentic to them. And I think part of how I do that is just by naturally living my life in the way that I live my life. But obviously another part of that is by the work that I do.

April [00:15:18] I mean, when someone is able to take themselves out of their business without needing to sacrifice that revenue, it’s fun. And there’s a level of magic to that. Like you, it takes a level of stress off of someone and their days with out. Without sacrificing other parts of their lives, and I think there’s a lot of value in that.

Virginia [00:15:40] That’s cool. Do you feel like there’s any roadblocks to helping you obtain those go to these couple of things that come up as they sit with that question and?

April [00:15:53] I mean, we all have limiting beliefs, we all have things that come up inside of us that stop us or hold us back.

April [00:16:00] But in my experience, the way to get through that is to really love yourself and give yourself the time and the attention that you need to do your healing work, do your mindset work. And so I guess my stumbling blocks are going to be the same as anyone else’s in terms of it’s me. I am my own stumbling block, but also recognizing that the tools and the support to be able to overcome that are very much available.

April [00:16:26] Very much available.

Virginia [00:16:39] What’s the best advice you’ve ever received?

April [00:16:41] Well, that’s a fun question easily and like hands down. When I was first online, I was really lucky to find some heavy hitters, like pretty early on. And there was one thing that stuck with me and just like through someone that I followed and just the really most casual but most profound way. First, the three pieces of advice that I got that really helped me transform my business in the way that I think about my business, that you really only need three things to make cash online. You need a way to talk to people. You need something to sell. You need a way to get paid. And that in and of itself can take you to six and multi six figures. There’s nothing else other than that that you need to keep your business really simple.

April [00:17:31] So when I’m going to tie this back to what I do for a second, when people come to me looking for funnels or ads to get themselves off of Struggle Street, there are some basic type of foundational skills that you need that is going to help you get your business to the place where it makes sense for you to scale. Like your funnel is not a way for you to build your business. Your funnel is a way for you to scale and grow your business. And so that piece of advice, there’s only three things that you need to talk to people way to get paid, something to solve.

April [00:18:07] That was really transformational for me in terms of how I thought about growing my own businesses.

Virginia [00:18:14] So what does that.

April [00:18:17] So I’m just going to add one more thing to that, just like in my own.

April [00:18:20] The fourth thing that I would say that’s really important to being able to build your business online is being able to get the results that you can say that you say that you can get. That’s pretty key. That was the last thing.

Virginia [00:18:33] That is a key point.

April [00:18:35] Important.

Virginia [00:18:40] What do you think the best advice you’ve ever given is?

April [00:18:43] OK, hang on. Let me see. Let me see.

April [00:18:46] What comes up isn’t necessarily like business advice, but living your life from a place of love rather than a place of fear and just seeing what that does not only for your life and your business, but how that touches and impacts to other people around you.

Virginia [00:19:03] Yeah, from a place of love, always from a place of love.

Virginia [00:19:07] Don’t have to.

Virginia [00:19:10] Take that back if you come from that place either.

Virginia [00:19:12] Like many regrets, that type of thing is.

April [00:19:16] Not business related, obviously, but I think it’s a good thing.

Virginia [00:19:21] I mean, you can do business with a place. I love to have to watch that. Those boundaries still. Right?

April [00:19:27] Not a bad way to live. Definitely not.

Virginia [00:19:32] Is there anything that you’d like to share with us?

April [00:19:35] Can I ask you a question?

Virginia [00:19:37] Sure.

April [00:19:38] Yeah? OK, that’s fun.

April [00:19:40] What would you say to entrepreneurs who are newer in the space, who are still trying to like.

April [00:19:48] Figure themselves out and figure out their bearings, like what would you have to say to be able to guide them and help them forward?

Virginia [00:19:57] This one came up with another person that I didn’t interview with, and I thought it was really, really key. And there was like, basically it is to be effective. You have a goal that you want to achieve. You have no idea how to achieve it. It doesn’t mean that that’s not the right goal for you. So whether it’s, oh, I want to do this in business, but I don’t know marketing. I don’t know that. So don’t let that stop you. And the other one would be stick to it. You have to give it a chance. Not everything is an over night success. Even those people that we redeem as an overnight success spent a long time getting there. So just stick with it. Have faith in yourself and failing. Failing doesn’t mean that like it’s bad, it’s just the forward progression, right? Like, OK, let’s not do that. Let’s do whatever. Right. And just think of, like, Eddison like I didn’t fail at making a light bulb. I just discovered like nine hundred and ninety nine ways not to make it.

April [00:21:02] That example is actually what popped into my head, as you said, that it’s really gorgeous.

April [00:21:08] I think that was really nice.

April [00:21:12] Those really nice. I appreciate you sharing.

Virginia [00:21:15] Thanks for asking.

April [00:21:16] Thanks for giving me the space to be looking for.

Virginia [00:21:21] Is there any other piece of information, tidbits, anything like that, like to live with us today.

April [00:21:26] Oh yeah. So. If someone is looking at building out their funnel and isn’t quite sure where to start, I have got a freebie if it’s OK that I share. Just to help someone build out really high converting lead magnets that help build a level of trust with your people, which obviously make sales a little bit easier.

April [00:21:51] And so that’s something that you can grab to gross by phone and start calling for lenders. And it’s a really juicy style of freebie. There’s about four or five training videos and a couple like PDF. So it’s really thorough. These great.

Virginia [00:22:08] So that forward slash landers. Yeah?

April [00:22:12] Yeah, yeah, like slang for a landing page pages, call it a lander.

Virginia [00:22:17] Awesome. Anywhere else people can find out more about you and what you do?

April [00:22:23] My website’s probably the easiest, and that’s go dot com and all of the basic details and links to new URLs and everything is there live there. So that’s the easiest place.

Virginia [00:22:36] I appreciate you joining us today.

April [00:22:39] You say it. Thanks for having me.

Virginia [00:22:40] This is a lot of fun and we’ll keep in touch. Have a great day.

April [00:22:45] You, too.

Virginia [00:22:54] Thank you so much for joining us today. Be sure to subscribe and leave some love through a review and I’ll get you on the next episode.

 

Virginia Purnell

http://facebook.com/distinctdm

https://www.linkedin.com/in/virginiapurnell/VirginiaPurnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

Book a Free Call
http://bit.ly/DDMBookACall

Next Episode: 41

with Arlene Battishill

Today I’m talking with Arlene Battishill about how she helps early stage startup companies drive social change through technology.

EC 41   |    49 min

New Episodes Weekly

Live Every Thursday @ 9am

Want to Be a Guest?

Come Onto the Show

Stay Connected to Get The Latest Podcast Alerts

Meet The Host

Virginia Purnell

Virginia Purnell

Virginia lives in Northern Alberta on a small farm with her husband and three children.  

Virginia is a master funnel builder having been certified as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner.

She also helps businesses with their visibility through online searches.

Get In Touch

Want to share some love? Have a question about our show?

Send us a message.

Entrepreneur Conundrum

Listen Now!

 Stay up to date and find tips and tricks to help you grow your business.