Episode 54: Lauren Schwartz
Entrepreneur Conundrum Podcast
Lauren helps e-commerce brands gain winning ads.
EC 01 | 4min
About The Guest
Over the last eight years she is working in digital marketing Lauren’s passions, lie in creating top performing ad creative.
She has personally led to create a strategy for top brands, such as love wellness, APL, ColourPop, our place and leap shave.
She is obsessed with design and creative strategy. And in her downtime, she enjoys teaching others, her profitable creative methodology, focusing on DTC advertising, Facebook, Instagram, Snapchat, Tik TOK, and Pinterest.
Lauren was also a speaker at the ad world conference in 2020. And she has already announced as a speaker for ad world for 2021.
Virginia: [00:00:00] Hi everyone today, I’m talking with Lauren Schwartz about how she helps e-commerce brands gain winning ads. Lauren from orange County, California is a thought leader in creating profitable creative strategies for e-commerce brands and a design professional. With over 15 years of experience.
[00:00:16]Over the last eight years she is working in digital marketing Lauren’s passions, lie in creating top performing ad creative. She has personally led to create a strategy for top brands, such as love wellness, APL, ColourPop, our place and leap shave. She has obsessed with design and creative strategy. And in her downtime, she enjoys teaching others, her profitable creative methodology, focusing on DTC advertising, Facebook, Instagram, Snapchat.
[00:00:47] , Tik TOK, and Pinterest. Lauren was also a speaker at the ad world conference in 2020. And she has already announced as a speaker for ad world for 2021. Welcome Lauren.
[00:00:59] Lauren: [00:00:59] Thank you, Virginia. Thanks for having me.
[00:01:03] Virginia: [00:01:03] You’re welcome. It’s exciting for you to be here today.
[00:01:07]Lauren: [00:01:07] Yeah, I’m very excited to be here, so that’s pretty cool.
[00:01:11] Virginia: [00:01:11] The ad world conference. Hey.
[00:01:13] Lauren: [00:01:13] Yeah. Yeah. I’m excited. It last year was my first year. And I’m excited to be a part of it this year as well.
[00:01:20]Virginia: [00:01:20] So how did you get on this entrepreneurial directory journey?
[00:01:23]Lauren: [00:01:23] So I started, like you said, I started in e-commerce over 15 years ago and I kind of just worked my way into all the kind of different facets of e-commerce.
[00:01:34]I started out, just kind of doing. Email marketing really, figuring out that, that path and then, moved into landing pages and then really started diving into, the social media side of things and the digital side of things with Facebook and Instagram.
[00:01:50]And really just trying to figure out what are those winning strategies for brands. And I kind of fell in love with it. It was just. It was just a fun way to design and it’s just such a different way of thinking, to try to get people to click to your business or your landing page.
[00:02:07] So, justfell in love with it and have been doing it ever since.
[00:02:11]Virginia: [00:02:11] So when you started out with e-commerce, was that like your own company or for other people?
[00:02:16] Lauren: [00:02:16] No. So I started working with just different brands. In-house as kind of one of their designers and just really learning, all the ins and outs of e-commerce and yeah, just worked at a couple different brands, really just helping them build their e-commerce side of things.
[00:02:33] Virginia: [00:02:33] Okay. Are there any common mistakes that you find your clients making?
[00:02:37] Lauren: [00:02:38] Yes, there are, there’s a lot.Unfortunately, there’s obviously, I work more on the paid side of things with Facebook and Instagram. And that’s great and it’s always fun to, to dive into those things.
[00:02:51] But I do feel that a lot of business owners, they invest so much money into doing Facebook and Instagram. That they don’t necessarily focus a lot on their landing pages and email marketing. And, in this industry, you have to have everything. You have to have a really clear, concise landing pages.
[00:03:13] You have to have very clear email strategies and you also have to have very clear paid marketing strategies. So I find unfortunately that a lot of brand owners. They invest so much time into paid advertising, but they don’t necessarily focus a lot on their landing pages. And it’s, it’s like once a consumer clicks from an ad to your landing page and they don’t understand the information most of the time they’re not going to purchase and they’re going to leave your landing page.
[00:03:42] So. It’s one of those things where business owners really need to focus in on all areas of the business and not just one. And so I find a lot with, some of the, the smaller companies that I work with that we’re constantly trying to make sure that if we’re working on ad creatives for them, that we also really have to focus in on, what is on the landing page of the information that’s going to be sold there as well.
[00:04:06]Virginia: [00:04:06] Yeah. There’s more than just throwing an ad up on. Let’s say Facebook and it’s not working well. Is it your landing page?
[00:04:13] Lauren: [00:04:13] Yeah, exactly. And then there’s Oh yeah. There’s just a lot that goes into it and yeah, there’s just so many facets that you have to focus on and yeah, it definitely, you can have misses for sure.
[00:04:26]Virginia: [00:04:26] Is an ideal client for you. So obviously e-commerce, but is there like more of an ideal e-commerce brand?
[00:04:34] Lauren: [00:04:34] Yeah. So I work with a lot of skincare brands, I guess I kind of focus more into the health and wellness category. I’ve worked a lot with, supplement companies and skincare brands. I have some better, Most, some that are product based where it’s an actual like I work with a phone case company, leaf shave.
[00:04:55] I work with them. So there are other facets of it, but, , to be honest, I guess my ideal kind of brand or client is just someone who. Really wants to grow their business. , obviously that’s anybody, but I just, I, I enjoy working with clients who, understand the creative side and understand that like creative is important to have, and it’s not always just about the media buying.
[00:05:20] Like you have to make sure that your creative is very clear. And, really tells a message to get these people to purchase. And so , really, I just want to work with good people. I mean, it’s funny as that sounds, that’s kind of like the cliche, like obviously everyone wants to work with good people, but you know, the relationships I have with the brands I work with, I’ve been so blessed to have such great owners that I work with, that it just makes my job so much easier.
[00:05:46] Virginia: [00:05:46] I bet that’s fine. So, how did those brands find you? What are you doing to market yourself?
[00:05:55] Lauren: [00:05:55] Yeah. So, I would love to market myself more, but unfortunately it’s always like the struggle, I guess, with, owning your own business and working for other people as well, I have a lot of clients that I have worked with in the industry and thankfully I’ve been.
[00:06:10]Grateful enough to have such good relationships with people that it’s, a lot of word of mouth. I, obviously speaking at the conferences have been really good for me. And Twitter actually has been. A really good place for new business as well, which is kind of crazy. But I mean, I hadn’t been on Twitter in years and just this last year and a half, I’ve really kind of dove into Twitter a little bit more and have really found a lot of, potential clients through Twitter, which is kind of crazy.
[00:06:41] Virginia: [00:06:41] That’s cool.
[00:06:42] Lauren: [00:06:42] Yeah.
[00:06:43]Virginia: [00:06:43] So do you have, what are a couple of your big goals that you’re looking to achieve over the next one to two years?
[00:06:49] Lauren: [00:06:49] Yeah. So I think for me the biggest thing especially for my business I recently just, I just went out on my own the end of last year. And so really for me, what I, really want to do is I’d like to grow obviously and expand continue to work with, some of my really good clients, but I really just want to.
[00:07:09]Have more people understand the creative side of Facebook and paid advertising and just really kind of, teach other people about how easy it is to, come up with these creative ideas and how simple it can be to actually create advertising without having to have such large budgets.
[00:07:30] So, I’m actually working on. It’s obviously very like in the works, but I am working on some classes and am actually planning to hopefully launch by the middle of this year in online class to kind of help, small business owners, work on creative advertising and paid advertising for their small businesses.
[00:07:50]Virginia: [00:07:50] That’s cool. That’ll be good for them.
[00:07:52] Lauren: [00:07:52] Yeah.
[00:07:53]Virginia: [00:07:53] How would that change your business?
[00:07:56]Lauren: [00:07:56] I mean, it would definitely help obviously. It’s always so great to just. Have more people, understand that side of the business. And it’s kind of just more of a coaching aspect, like I, again, I really enjoy talking to small business owners and there’s so many things that are out there.
[00:08:14] And so many resources are out that are out there that I think you would just really help them, to kind of figure out on their own Again, you don’t have to have these crazy large budgets in order to make their business work. And a lot of times, like you just need that kind of push to help you get into kind of that next stage of your business in order to grow to hopefully potentially work with someone like me, to really scale your brand and scale your business.
[00:08:40] So I think it would just help them, jumpstart their business and then hopefully, potentially we could work together. Long-term
[00:08:47]Virginia: [00:08:47] yeah. Help them fund the money to be able to work with you. And what’s a roadblock. What do you think the number one roadblock is hindering you from that,
[00:08:56]Lauren: [00:08:56] from hindering me from getting this started or
[00:09:01]Virginia: [00:09:01] yeah, for reaching your goals.
[00:09:02]Lauren: [00:09:02] I think it’s just time, there’s just, unfortunately, there’s just never enough time in the day to get all of this stuff done.
[00:09:11] And I think honestly, that’s my biggest hurdle. , it’s, we’re already, almost in April, so yeah, it goes time is my enemy for sure.
[00:09:21] Virginia: [00:09:21] So just being active on social media, is that kind of, what’s working for you? Like I know you had mentioned like Twitter is a big one, but anything on the other platforms.
[00:09:32]Lauren: [00:09:32] Yeah. I mean, I obviously Instagram I just started a YouTube channel, which that’s been really good. Just try, driving more business as well.
[00:09:41]And. I do have I work with a partner Savannah Sanchez. She’s actually on the paid media, like she’s on the paid side of things and her and I worked together on creatives with, some of the larger clients we have. And, just even having her as a resource as well has been super beneficial.
[00:10:01]Cause she’s obviously more on the paid and I’m on the creative. So, if there’s a lot of times when people are just looking for creative, then she just kind of recommends them, to work with me and for us it’s a, win-win,
[00:10:13]Virginia: [00:10:13] that’s nice to be able to have that partnership.
[00:10:15] Lauren: [00:10:15] Yeah, exactly.
[00:10:17]Virginia: [00:10:17] I’m going to switch things up a little bit. What’s the best advice you’ve ever received.
[00:10:22]Lauren: [00:10:22] Ooh, that’s tough. , honestly, it’s. Probably the best advice I’ve ever received is just, again, it’s, it sounds very cliche, but just really trusting yourself and really, knowing that you can, do it.
[00:10:41] I had someone who I worked with at another agency where I think, you sometimes have these moments of what am I doing? I’m just, I don’t understand what I’m doing. I’m not good enough. And. Really, she wasthe one that said you know what you’re doing? Just trusting yourself, believe in yourself, like you’re going to make things happen.
[00:11:00] And, it wasa long journey to get where I am. But as simple as that advice was, it was always just really trusting myself and knowing okay yeah, I do know what I’m doing. I’ve been doing this for a long time. So I think that was probably the best advice.
[00:11:14]Virginia: [00:11:14] I think that’s great advice.
[00:11:16] Yeah. Even just in multiple areas of our life, right?
[00:11:20] Lauren: [00:11:20] Yeah, exactly.
[00:11:22]Virginia: [00:11:22] What do you think the best advice that you’ve ever given
[00:11:25]Lauren: [00:11:25] is the best advice I’ve ever given. I don’t know. I don’t even know if I’ve ever given any best advice., I, again I think it’s just one of those things especially for, a creative it’s really hard sometimes I think too, there’s so much competition out there and I think it’s just.
[00:11:46] Kind of knowing, like staying in your lane, basically. I don’t, we don’t claim, like I don’t claim to know everything, but I do know creative and I do know what works. And so I think a lot of times for creatives, they get in their head a little bit too much. And, I, at one of the agencies I worked with, I had managed a couple people and I think sometimes, creatives are just classic overthinkers.
[00:12:11] And the biggest thing that I would always tell them was like, again, it’s creative, creative, you know what works. And again I , honestly, it’s like a three 60, like trusting yourself. No, no that you can do this. So it’s, I basically three 60 advice.
[00:12:24]Virginia: [00:12:24] Yeah. So is there anything that you would like to share that I haven’t asked?
[00:12:31] Lauren: [00:12:32] No. I mean, like I said, that the biggest things for me obviously you can find me at all of my social handles. And yeah, just,, really that, , that’s kind of it.
[00:12:42] Virginia: [00:12:42] So on that note, where can we find you and learn more about what you do?
[00:12:48] Lauren: [00:12:48] So, everything all of my handles are at the loft three to five, so that’s my business, the lock three to five.com. And then if you are looking for me on YouTube, it’s Lauren Schwartz on YouTube and you can find me there.
[00:13:03]Virginia: [00:13:03] Well, thank you so much, Lauren, for being here with us today.
[00:13:07] Lauren: [00:13:07] Yeah. Thank you so much, Virginia, for having me.
[00:13:09] Virginia: [00:13:10] We’ll keep in touch and have a great day.
[00:13:12]Lauren: [00:13:12] All right. You too.
Funnel & Visibility Specialist
Distinct Digital Marketing
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EC 53 | 28 min
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Virginia lives in Northern Alberta on a small farm with her husband and three children.
Virginia is a master funnel builder having been certified as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner.
She also helps businesses with their visibility through online searches.
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