Episode 59: Gianco

Entrepreneur Conundrum Podcast

Episode Summary

Gianco helps people improve their health.

EC 01   |    4min

About The Guest

Today on Entrepreneur Conundrum I’m talking with Gian-Carlo Torres about how he helps people improve peoples health.

Gianco began his entrepreneurship journey at 19 years old with practically no money, no experience. He did have two qualities though: hungry and coachable.

When his mom got ill, he found a product that helped her and many others with their immune system. They were so happy with the results that he and his mom decided to do this project and help a lot of people since making that decision, they’ve helped over 3000 people with their immune systems.

He has been featured in podcasts with over 10,000 listeners, featured in two Amazon bestseller books and was even recognized as a top young entrepreneur. 


Instagram: @Thisisgianco
Facebook: Gian-Carlo Torres
LinkedIn: Gian-Carlo Torres

Episode Transcript

Virginia: [00:00:00] Welcome to entrepreneur conundrum with Virginia Purnell, where growing entrepreneurs share how they get visible online. 

[00:00:09] Hi everyone. Today, I’m talking with Gian-Carlo Torres.  About how he helps people improve their health. Gian-Carlo came an entrepreneur at 19 years old with practically no money, no experience in entrepreneurship.

[00:00:20] But he had two qualities hungry and coachable. When his mom got ill, he found a product that helped her and many others with their immune system. They were so happy with the results that he and his mom decided to do this project and help a lot of people since making that decision, they’ve helped over 3000 people with their immune systems, how plots of people start side hustles has a team that sells more than a million dollars per year.

[00:00:43] Has been featured in podcasts with over 10,000 listeners featured in two Amazon bestseller books and was even recognized as a top young entrepreneur of your company. Welcome Gianco. 

[00:00:54] Gianco: [00:00:54] Hello, Virginia. How are you? 

[00:00:56] Virginia: [00:00:56] I’m good. How are you? 

[00:00:58] Gianco: [00:00:58] Super happy to be here? Truly very happy. 

[00:01:01] Virginia: [00:01:01] Well, I’m glad that your mom’s doing better by the sounds of it.

[00:01:05] So we kind of got a bit of a background in that introduction. Is there, did you always want to be an entrepreneur? 

[00:01:14] Gianco: [00:01:14] Great question. So, yes, like I remember being five, six years old in school and always daydreaming. Like how can I own a business in which I have. A big team of happy people, loving what they’re doing.

[00:01:28] Um, me being the leader of that company and also making an impact with a product to sell. I, I remember being six years old and thinking about that, where does this come from? Virginia? I have no clue truly, but I think that was also one of my problems at school because I was always drained daydreaming about this.

[00:01:43] And then they said, I had ADD, yeah, 

[00:01:46] Virginia: [00:01:46] got in trouble. Right. 

[00:01:48] Gianco: [00:01:48] Right, right, right. And so. I wasn’t as great as I could have been in school, just because I was daydreaming about this idea. So bike while everybody’s in school, studying and focusing, which I should have been doing that, honestly, I was thinking, okay, how can I own 10 schools?

[00:02:03] You’re following me. So yeah, this was me since I’m, since I was five, six years old. So yeah. You know, like I wasn’t, I wasn’t the kid selling Kool-Aid in the street. I wasn’t that courageous as young. I had to develop that, but I always say two things that I think every entrepreneur has. Okay. They always have a big desire to achieve something like huge, massive desire.

[00:02:22] And they think big. And when I go back in time, though, I wasn’t selling Kool-Aid or lemonade on the streets. Like many entrepreneurs were when little, I was always a big thinker and I always had a big desire. So I think those two things kind of helped me shape and become an entrepreneur. 

[00:02:37] Virginia: [00:02:37] That’s fun. 

[00:02:38] So what do you like about, well, I guess like, kind of, how did you get where you are today?

[00:02:45] Yeah. Like everything. 

[00:02:47] Gianco: [00:02:47] Yeah, for sure. So it’s fascinating because a lot of people think that to be this successful entrepreneur or successful person in general, right. They need resources. Right? Finance is a resource contact as a resource, even though I did have some resources like everybody, truly what I would say is that what a big thing actually that helped me truly become what I am right now is finding mentors.

[00:03:11] As simple as that might sound. And I say this because for example, my mother has been entrepreneurs since like, since I’m little, so she’s been a mentor for me, probably her, my dad, my most important mentors, for sure. So obviously that entrepreneurial thinking helped me make that decision also to also work with her.

[00:03:28] That was a big advantage that some people don’t have. I won’t be, you know, like I will be honest, but in that process I found other people that were extremely successful in MySpace. So I decided to talk to them and, you know, I could be their friends and they show me the way. And I think all of this creating a network of mentors right.

[00:03:45] Really helped me shape how to become a good entrepreneur, what to do when not to do, and, you know, just keeping this hunger and this big desire to achieve what it wants to achieve. I would say, as simple as that might sound, that’s truly been, I would say, 80 to 90% of my success for sure. 

[00:04:00] Virginia: [00:04:00] That’s nice how they were willing to help you out too, right?

[00:04:03] Gianco: [00:04:03] Yes. For sure. Absolutely. 

[00:04:05] Virginia: [00:04:05] What do you like most about the work that you’re doing? 

[00:04:08] Gianco: [00:04:08] Wow, well, I’ve always loved to sell, so that was, yeah, always, always, always. So that’s one part I like, you know, too. To sell something that helps people is amazing. I remember reading it in a book called endless referrals. And he said, whenever you make the decision to, to sell something or to write a book, for example, I said, always make sure that the value of the product is always beyond the price of what you’re selling.

[00:04:32] And I remember I said, wow, you know, that makes sense. That truly makes sense because once you are at that level, you, once you, what I always try to do with my customers and people is under promise over deliver. And if that happens, you create raving fan relationships, raving fan customers. And I think this creating long just premium fan customers and defender relationships really keeps me super happy.

[00:04:54] It gives it super practice. So of course it’s a business there’s money involved. Absolutely. Do I like to sell commission? Absolutely. Do we like to built-in for sure. But to create raving fan relationships and for them to call you and say, Hey, you know, Gian-Carlo had this and this problem before.

[00:05:11] You contacted me or my mother or my friend, whatever. And now I don’t have this and this and this. Thank you. Thank you. And I get these calls often, so more than the money and the success and everything, to get that calm, to create raving fan relationships. Definitely the best part of my job, for sure. 

[00:05:27] Virginia: [00:05:27] So who, who’s your ideal client for your raving fans and customers?

[00:05:31] This type of thing, 

[00:05:33] Gianco: [00:05:33] people that like and understand complimentary medicine. Let me explain. So recently, you know, like we’ve always known about Turner’s medicine and then conventional medicine, and there’s always been this thing of conventional alternative conventional term, I believe in complimentary. So complementive of course doesn’t take out conventional out of the picture and it also doesn’t take out alternative.

[00:05:50] It makes both stronger. So people that believe in that combining both, you get maximum results, those people, whenever I educate them on my product and what it does for the immune system. Per se they understand, Hey, look, this isn’t a cure at all. A one size fits all. It doesn’t replace your treatment. It doesn’t replace your other supplements.

[00:06:09] It’s a compliment. I was promising if you compliment and you’re consistent with it, you will see better results for sure. So people that are open to this idea of concentrating medicine. This is ideal. And that would be my ideal customer. The second customer, I would say are people that, for example, like in this economy, right.

[00:06:25] You know, like in this economy, there are more people doing side hustles than ever before. And it’s because we have social media, we have online, we have Uber and Lyft, right. Which has been affected a little bit, you know, with the pandemic. But this whole side hustle idea has really been, I think, in people’s mind for the past five to 10 years.

[00:06:42] So I also helped them create a side hustle business. So those two would be my ideal client for sure. 

[00:06:48] Virginia: [00:06:48] Different people. So how do you get in front of each of them

[00:06:52] Gianco: [00:06:52] referrals? For sure. So in sales writing, like there’s always watching three types of way of getting customers, right? So there’s, there’s prospecting, there’s marketing, there’s referrals.

[00:07:01] I do all three and my team kind of does all three. Now some people do more of one thing than the other. Right. So some do more marketing and prospecting, some do more prospecting the marketing and some just based on referrals. Okay. So like they say, everything in business is conversation. So sometimes just a conversation is enough to see if the person is your client or not.

[00:07:23] Then when I say conversation, literally a conversation like no, no push she no, no prospect. He no, no hunting, literally just conversation. And sometimes in the conversation, Virginia, that could be again through marketing referrals or prospecting, there is a need. And from that need, you can figure it out now again with prospecting marketing referrals, most, again, some people do more referrals, some people do marketing, some people.

[00:07:43] Do prospecting they are more of a marketing referrals type guy. And just it’s my style more so just from there, I figure out who’s my client. Yeah. 

[00:07:51] Virginia: [00:07:51] What kind of marketing do you do? 

[00:07:52] Gianco: [00:07:52] So for the past six months, so a year I’ve been doing a lot of podcast marketing, honestly, as a host, as a guest, because I’ve one of the reasons why I liked doing podcasts a lot is because.

[00:08:03] I’ve received so much value to your podcast. Personally, I’ve learned so much with podcasting. I would say that a lot of my success in business is because I listened to at least one podcast per day. And by gaining so much free value of experts in the. Nutrition space in the business space. I’ve purchased great quantities of great things for them because they’ve given me so much value.

[00:08:25] So for me, it makes sense. I said, wait a second. You know, there’s, there’s a lot of way to market for sure. What’s my strength. And I noticed from my strength is communication. I love podcasts. So. If I give a lot of value to people, just like a lot actually has given me a lot of value. It’s a great marketing strategy.

[00:08:41] So that’s right now, my number one, my market strategy would definitely be podcasts. 

[00:08:46] Virginia: [00:08:46] That’s fun. So what, like when did two big goals that you have for the next year or two? 

[00:08:52] Gianco: [00:08:52] One big goal I have is to be a guest in 42 podcasts. That’s one big goal I have. 

[00:08:56] Virginia: [00:08:56] And number are you on? 

[00:08:58] Gianco: [00:08:58] This is number four actually for this year.

[00:09:00] Yeah, yeah. Yeah. I’m really excited because this will be my fourth this month. Uh, funny enough. So yeah, 37 to go and yeah, again, it’s uh, that would be definitely my, my biggest goal to be in 42 podcasts in the next 12 months for sure. 

[00:09:17] Virginia: [00:09:17] So how would that change your business?, 

[00:09:20] Gianco: [00:09:20] and in every way, I’ve, I’ve learned through an entrepreneur called grant Cardone.

[00:09:25] He always says that to create a strong online business, you have to give attention. You like, you have to gather some attention to yourself and to your business. He says, it’s all about attention. The one who gets the most attention wins. And that makes so much sense. So, and this whole attention, a lot of people do ads, right?

[00:09:42] A lot of people do social media, just strict social media and podcasting or video. Right. But podcasting is a great way to get a lot of attention. And not only that people, you know, talking about raving, fan relationships, people love podcasts. They love podcasting. They’re getting value. They’re learning things.

[00:10:00] They’re getting tips. And I love that after a podcast. Someone can say, wow, Gianco just, show me something, show me something about mindsets, something about business, something about health, and this creates raving fan relationship. So to be in 42 podcast means a lot of attention in the podcast space, but it also means to create a better brand and to then she create endless referrals.

[00:10:20] So really excited about the strategy. 

[00:10:23] Virginia: [00:10:23] Awesome. Do you feel like there’s a roadblock stopping you from reaching your, at least the 42 or 43 podcasts goal? If not some of the other goals that you have?

[00:10:35] Gianco: [00:10:35] Roadblock? Well, I would say that the two biggest roadblocks, which is what I’m always working on is consistency and fear.

[00:10:42] That’s it? Because sometimes before a podcast, I’m always a little nervous. So your mind is, you know, like your thoughts are always creating this fake story. That’s not true. So you have to know what story you’re buying to yourself. So this fear can stop consistency, for sure. So I’m always finding this, you know, week to week, you know, sometimes people think that as entrepreneurs or successful entrepreneurs, even the fear’s gone and it’s true, you know, like a lot of things are easier than they want.

[00:11:08] That’s obvious a lot of things don’t scare me as in the beginning for sure. But there’s other types of fears that just never go away, but it’s just a matter of. Developing the act or develop courage. There you go. Develop courage and sense. Hey, act even when you’re scared, even when you’re a little unsure.

[00:11:26] So fear and consistency would definitely be my roadblocks, but I’m determined to fight them

[00:11:31] Virginia: [00:11:31] awesome. Great atitude.

[00:11:35] What’s the best advice that you’ve ever given? 

[00:11:37] Gianco: [00:11:37] To work on yourself? To invest in yourself. That’s an advice that they gave me when I was 19. And I started as an entrepreneur and I don’t, that’s probably been the best advice I’ve ever received. And so I always try to give it to the world through podcasts or just friendships, honestly, you know, investing yourself in the beginning.

[00:11:53] I didn’t think this was true Virginia yet. And I heard this a lot of times. Eventually it became true. Where it says 80% of success in entrepreneurship is mindset. 20% is mechanics in the beginning. That’s sort of more of a cliche thing. I’ll be honest. I didn’t think, I thought it was more of a like motivational speech type thing, but eventually I saw that it was so true because there are people, Virginia that have more resources than you and me.

[00:12:14] They really do, but they don’t start. They don’t start. And it’s because of fear or probably because, Oh, you know, there’s not, it’s too saturated. There’s too many people in that space or whatever is stopping them. And then they stopped. But someone with the right mindset and less resources say, you know what?

[00:12:29] I don’t have the resources, but if I give enough value, I’ll get enough resources. So. It’s 80% mindset. And so what have I done for the past four years? Well, I’ve invested in myself heavily and big events have been big personal development. That’s a big kind of just big events in general. I know not every month, but sometimes like after three, three or four months, I’ll spend 200 to $200 in books on just leadership and skills and sales and nutrition investing in myself podcasts, you know, like at least an hour podcast every single day.

[00:12:58] So investing in myself would definitely be the best tip I will give to anybody. 

[00:13:03] Virginia: [00:13:03] Like a good plan, I think, to go along with that though, and kind of what you were talking about earlier, it’s like invest in yourself, but then also to take action. So what’s the best advice you’ve ever received. You might have alluded to it, but what’s the best advice you’ve ever received?

[00:13:20] Gianco: [00:13:20] Well, more than investing in yourself. So, I mean, look, I once heard this from a mentor called Jim Rome. A lot of people know this and to know him, he said, if you want things to change, you got to change. If you want things to get better, you got to get better. And I remember in my worst days in entrepreneurship , Virginia days that I was like, I’m not sure if this is for me.

[00:13:40] I’m not sure if I’m cut to be an entrepreneur. The saying. We played in my mind and I would say the same helped me stay on course. If I would have not known this, I probably would have given up after you. 

[00:13:51] Virginia: [00:13:51] Can you say that thing again? Yeah. For everyone, 

[00:13:53] Gianco: [00:13:53] that’s for sure. If you want things to get better, you got to get better.

[00:13:57] If you want things to change, you got to change. 

[00:14:00] So I realized that if my business wasn’t going good or things, weren’t working out, I had to change. I had to get nobody else. And that saying till this day, Virginia, and for the ones that are listening and watching has been replaying in my mind weekly, because I know that when things aren’t going well, I have to get her.

[00:14:18] I have to change it. I have to get better. So that would be the best advice. I’m not sure if that helps a little bit Virginia on that topic. 

[00:14:25] Virginia: [00:14:25] It does. Thank you. Is there anything that you would like to share with us that I haven’t asked you about yet? 

[00:14:32] Gianco: [00:14:32] That’s I’ve been dedicating 70 hours of volunteer work since I’m 12.

[00:14:36] And I think that’s helped me tremendously when it comes to dealing with people, you know, volunteer work has helped me not only deal with people, but to understand how much joy one person has to be in service of someone else, even when you’re not getting paid. So, yeah, that’s something I’ve been doing since until 12 years old.

[00:14:51] And I’m, I’m so happy that my parents put that in us. And the importance of volunteer work and, uh, serving people for sure. 

[00:14:58] Virginia: [00:14:58] That’s great. Thank 

[00:14:59] you. I think volunteer service is really good too, and it always helps put things into perspective too, when you’re serving other people. Where can people go to find out more about you and what you do?

[00:15:11] Gianco: [00:15:11] For sure. So for the instagram lovers, just look for a, this is Gianco. Okay. So Gianco, G I A N C O. And you can follow me, send me a DM, have a conversation. And I will tell the conversation with you. You can also find me through LinkedIn, my full name. So it’s a Gian, hyphen Carlos, C a R L O. Torres and also you need send me a LinkedIn request.

[00:15:35] Send me a message. I love to have conversations with people in general. And of course, Facebook, same thing, my full name just like in LinkedIn and send me a friend requests. And I’m, let’s be fun to have a good conversation. Those would be definitely the three places where you can find me. 

[00:15:48] Virginia: [00:15:48] Great. Well, 

[00:15:49] thank you so much. Gianco for being here with us.

[00:15:51] My pleasure Thank you. 

[00:15:53] You’re welcome. Have a great day and we’ll catch you later. Thank you. You’re welcome. Thank you so much for joining us today. Be sure to subscribe and leave some love through a review and I’ll catch you on the next episode.




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Virginia Purnell

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Virginia lives in Northern Alberta on a small farm with her husband and three children.  

Virginia is a master funnel builder having been certified as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner.

She also helps businesses with their visibility through online searches.

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