Episode 65: Paul Ross

Entrepreneur Conundrum Podcast

Episode Summary

Paul Ross teaches others how to use the power of language effectively in their businesses.

EC 01   |    4min

About The Guest

Paul Ross teaches others how to use the power of language effectively in their business.

Paul Ross is an author speaker, teacher, master hypnotist, and master trainer of neuro-linguistic programming.

For the past 30 years, he’s taught tens of thousands of people.


http://www.speakerpaulross.com/group (Facebook)
@speakerpaul for Instagram

Episode Transcript

[00:00:00] VIRGINIA: [00:00:00] Hi everyone today, I’m talking with Paul Ross about how he teaches others, how to use the power of language effectively in their business. Paula Ross is an author speaker, teacher, master hypnotist and master trainer of neuro-linguistic programming. For the past 30 years, he’s taught tens of thousands of people.

[00:00:19] The power of language influenced persuade, sell heal turn pain into purpose, into passion and stumbling blocks into stepping stones. Welcome Paul 

[00:00:30] thank you. 

[00:00:31] PAUL: [00:00:31] And as we begin this exploration of language and subconscious communication today, I’m not sure all the ways your audience might stop and find yourself thinking, wow, this is really amazing.

[00:00:46] I can see myself applying this, but as it’s taking place, I’m so honored to be the one leading this exploration. 

[00:00:53]VIRGINIA: [00:00:53] We haven’t had anyone on with your expertise yet. 

[00:00:57]So what inspired [00:01:00] you kind of down this entrepreneurial journey and like focus on linguistics. 

[00:01:06] PAUL: [00:01:06] Well, it’s an interesting story. I originally started out and this is not in my bio because I like to sort of spring it as a surprise on the hosts. I started out as a dating coach. I was a very shy young adult and needed to solve my own problem about not being able to get a date, to save my life.

[00:01:23] And I didn’t know how to communicate with. Women in a way that was emotionally interesting and evocative. It’s basically a walking computer, right. And that up. And I stumbled onto it. Neuro-linguistic programming a book by the guys who created it, and I don’t want to get too deeply into it. But NLP is essentially a model of how language structures, consciousness, shapes decisions, and drives human behavior and emotions.

[00:01:51] And so by studying that, first of all, I got over my own shyness and I fell in love with language At that time, I just saw the power of words [00:02:00] to change entirely how we relate to ourselves and how we relate to other people. And so through that process, I thought. I can teach other guys how to do this, which I began to do coaching.

[00:02:13] And about 10 years into it, I started to get phone calls and mail. This is before. Wow. No, I’ve used your stuff to meet my wife, my fiance, but I mean he’s in business and doubling my sales, tripling, my sales crushing my quotas, I thought, okay, genius. Let’s go back into the lab and figure out how you can apply this.

[00:02:33] To sales and I’ve been training salespeople, entrepreneurs. I prefer to work with people who are already what I call cutting edge jurors. People who want the very best. So temp, typically my sweet spot or people they’ve taken every sales training out there, and they’re still not satisfied. They want to do even better.

[00:02:53] They want to make their best day seeing like. An okay day and they want to crush their [00:03:00] competition. That’s not always necessary, but I really like people who are already on the successful under the spectrum and they want to keep moving.

[00:03:10]VIRGINIA: [00:03:10] So, do you like Zig Ziglar comes to mind when you were talking? Do you like, have you referenced any of his training in your past or anything like that? 

[00:03:18] PAUL: [00:03:18] No. What I do is really unique and off the wall and some people would say bat bleep crazy. It doesn’t really have A lot of reference to whatever else is out there.

[00:03:30] I here’s the thing. If you have a sales process and if it’s working for you, I’m not asking you to surrender that or to give it up. What I will say is if you’re missing the power of using subconscious language to reach the subconscious mind of your clients, you’re leaving a lot of money on the table because here’s the thing.

[00:03:49]Science will tell you that 80% of our decision-making is made on the unconscious level and 20% of better. So is made [00:04:00] consciously we rationalize aware decision. There’s a phenomenon called priming. And they’ve done studies where they got a group of students and they didn’t tell them the real purpose experiment.

[00:04:12] And they had them look at a list of words, not some limitedly, but actually showed them the words like helpful, compassionate. Service. And then they had a control group where they just gave them neutral words. Then they sent them out into a hallway. They had a Confederate trip and spill their books to students who saw the wordhelpful.

[00:04:34] Compassionate. Et cetera. We’re the ones 80% more likely to help that person pick up their books. So if you can learn to use emotional priming, if you can learn to use the conscious languaging, you can do a lot with human behavior. 

[00:04:49] VIRGINIA: [00:04:49] It is crazy how much our words can have such a huge effect tape. 

[00:04:58] PAUL: [00:04:58] Yeah, indeed, but it’s [00:05:00] crazy, but there’s also a structure to it.

[00:05:02] It’s true. It’s I wouldn’t say crazy. I would say it’s gobsmacking is my British friends would say it’s wonderfully amazing how we do it, but it’s not crazy because there’s a structure and an art to doing it. You can learn to do it pretty predictably with a structure. 

[00:05:18] VIRGINIA: [00:05:18] That’s fun. How do you hone in on that?

[00:05:21] PAUL: [00:05:21] I actually did it at the very beginning when I, I didn’t say thanks. Nice to be here. I said, thank you. And as we begin this exploration of the power of subconscious language today, so look at that language, it said, thank you. As we. Begin together. So we, and together our, what I call implied relationship words, they imply a relationship.

[00:05:44] I didn’t say before I lead your audience on this exploration. I said, before we begin this exploration together. I’m so happy to be sharing when you share something and implies a [00:06:00] relationship. So right then and there I’m using suggestive language to suggest to imply that I already have a relationship with your audience.

[00:06:11] So we’re going beyond rapport. I’m creating rapport with an audience that I don’t even know and are. Directly addressing it in real time. So imagine if you’re doing this over the phone with a customer who you have, real-time two-way communication with. This is very profoundly powerful stuff. It’s completely unconventional off the wall.

[00:06:32] I’ve been called multiple times. I’ve been called bat bleep. Cause I won’t say it. I hear words show that bleep crazy, which I take to be a tremendous compliment.

[00:06:42] VIRGINIA: [00:06:42] Oh I would too take it as a compliment. Of course. So when you were talking, I was thinking of like cold outreach. So do you know what the success would be is, or is using this type of [00:07:00] language with cold? 

[00:07:01] PAUL: [00:07:01] Well, first of all, I don’t like to metaphor when I’d coach, I always interrupt and correct language. I don’t like to. I give cold.

[00:07:09] It’s a bad metaphor is the person literally 32 degrees Fahrenheit. 

[00:07:16] VIRGINIA: [00:07:16] They are if they live up north. 

[00:07:17] PAUL: [00:07:17] Well, come on now. Honestly, other icicles hanging from them cold implies that there’s a barrier. I don’t like it. I like to think of opportunity outreach, not I got to make my cold calls today, but I am choosing to joyously, make my opportunity outreaches today.

[00:07:38] It reframes it because when you’re doing an opportunity outreach, who’s got the value. You or the other person you do otherwise you’re framing it. When you say cold outreach, you’re implying, you’re framing it as you’ve got a struggle. You’re implying that it’s struggle instead of effort. It’s just struggled.

[00:07:58] It’s laced with [00:08:00] emotion. We absolutely have to effort, but struggle is unnecessary. When we know how to approach things from a frame. And my frame I teach my clients is I keep my frame. Process oriented and uninvested and wheeled, the twin sores of swords, not swords of humor and outcome independence. See, let’s talk about being uninvested.

[00:08:25] Any champion is invested in his skills or her skills. And interested in the outcome and a breakfast of bacon and eggs. The pig is invested. The chicken is interested. So if we keep it process oriented, then we take the pressure of having to get the outcome. Yes, we want to get the outcome, but when we need to get something in life, typically, that’s the very thing that life will push away.

[00:08:52] VIRGINIA: [00:08:53] I’ll try to reframe my question by original question. Is that work? 

[00:08:56]PAUL: [00:08:56] Yeah. Can you ask again? I interrupted, but I like to interrupt.

[00:08:59] VIRGINIA: [00:08:59] That’s [00:09:00] okay. So Have you or your students, like, do you know how well using this type of language works with opportunities with other people that we have yet to gain a relationship with? 

[00:09:16] PAUL: [00:09:16] All right. It’s interesting. You should say that because up until recently, I would say no, but about two months ago, I trained a call center in the Philippines and the number one problem they were having is when they would call and do their outreach.

[00:09:31] The first thing that would get is you’re calling from a call center. Aren’t you? Do you understand? Because they could hear the accent and more importantly, they could hear other people chatting in the background. So I taught them to reframe it and do and say, you’re absolutely right, sir. I am a part of a dedicated service team.

[00:09:50] So now we’re reframing it. It’s not a call center. It’s a dedicated service team. So dedicated service team, each imply a valuable, [00:10:00] something is valuable. When you take three positively charged words and you put them together, the unconscious mind has to switch the flow of sense, direction, attention, and emotion.

[00:10:12] Does that make sense? So that’s one way I would do it. And the second thing is we want to do pattern interrupt. So if people say I’ve already gotten, I’ve already gotten 10 calls and the last week, just take me off your call list and that sort of thing. I’m assuming this is what you’re talking about.

[00:10:30] Outreach through the phone or outreach through email. 

[00:10:34] VIRGINIA: [00:10:34] Either one 

[00:10:36] PAUL: [00:10:36] Well outreach through. Email’s a different thing. You have to have a good, I also happened to be a copywriter, so you have to have a really good subject line. So that’s a different story. But if you’re going to write an email, let’s assume you have a good subject line.

[00:10:51] I would say something along the lines of. As I’m sharing this message with you today. I’m not sure all the ways as you’re [00:11:00] reading, you’ll find yourself growing more and more interested in what it is. I’m about to reveal.

[00:11:05]Let’s look at that. As you’re as you follow along or as you’re reading this message today, I’m not sure all the ways in which you’ll find yourself growing more and more interested in what it is I have to share, but as that’s taking place, blah, blah, blah, blah, blah. Does that make sense? 

[00:11:25] VIRGINIA: [00:11:25] Yeah.

[00:11:26]You’re basically, pre-framing the relationship right there too, right? Like sharing 

[00:11:31] PAUL: [00:11:31] exactly. Correct. And I’m doing something else even more clever. I’m not, I’m saying I’m not sure all the ways when I say I’m not sure all the ways, what does that imply?

[00:11:43] VIRGINIA: [00:11:43] Everything, like all encompassing 

[00:11:46]PAUL: [00:11:46] not quite willing to say I’m not sure all the ways you’ll find the fascinating guests an implies that I’m an interesting guest and there are multiple ways in which I’m interested in guests and implies it. Doesn’t say it.

[00:11:59] Now. I said [00:12:00] before the show, I said, I’m going to give you one of the most interesting shows you’ve ever had. I was direct about it because I had that opportunity, which it’s a two way communication. That happens to be true.

[00:12:10] Yes I like the 

[00:12:12] VIRGINIA: [00:12:12] tidbits that you said so far. My brain’s just like going off now.

[00:12:16] PAUL: [00:12:16] Thank you

[00:12:18] VIRGINIA: [00:12:18] Well you’re welcome 

[00:12:19] PAUL: [00:12:19] IWell part of what  do when I do podcasts is to, I like to establish a relationship with the host and to entertain them and to be a coach, to the host. I think through listening to me being coached. Yeah. To be a coach, to those people, listening may for all their own reasons, stop and think, wow. If he’s coaching the host, who knows what I can do coaching you.

[00:12:43] VIRGINIA: [00:12:43] Right. 

[00:12:44] PAUL: [00:12:44] Right. 

[00:12:46] VIRGINIA: [00:12:46] So just to change up a little bit on you for you. So what do you do along with podcasts to get in front of new people? Or they get in front of your ideal clients. 

[00:12:57] PAUL: [00:12:57] Well primarily I use podcasts, but I [00:13:00] also use LinkedIn and I use Facebook. I have my own Facebook group, but you have to be careful. You have to what?

[00:13:07] Have what? My, one of my coaches. calls  a platform, neutral business, you can’t be on just one platform because you, if you are, you can get deep platform very easily, particularly in today’s woke culture and politically correct culture. And I keep politics what I do, but I’m the most anti woke person you could ever meet.

[00:13:31] So I would say number one, have a. Platform neutral business, but I use LinkedIn. I use Facebook groups in particular. I don’t use Facebook advertising. I use, I’m just starting to use Instagram. I don’t know that my business is ideal for Instagram because it’s not really a visual medium, but we’re giving it a shot.

[00:13:54] And I do a lot of podcasts. 

[00:13:58]VIRGINIA: [00:13:58] And you kind of [00:14:00] funnel everyone from those channels into email don’t you so that you can capture them that way? 

[00:14:05] PAUL: [00:14:05] Well, for example, when I do podcasts, I, well, do I funnel people in the emails sort of, because I’ve found. At least in my experience of being a guest on podcasts. If you say, yeah, pick up my free course, here’s the link and people are going to go to the link.

[00:14:21] I don’t know what I’m going to see when I go to the link. I just tell people here’s my personal email, email me. And we’ll, I’ll tell you guys how to do it to the end of this. And my way is simple. I give my personal email. I offer something as soon as they email me. I send them the sign them up for the free course.

[00:14:40] And then after that, I’m in communication with them. They can always sign out anytime they want, but I found that’s the way to do it. I don’t other people could do it through sending people, the links. Some people do texting as a way of doing it. Here’s the number of text this number to here. I’m just doing it.

[00:14:58] The old fashioned way I [00:15:00] found through trial and error, best ways offer personal communication. 

[00:15:05] VIRGINIA: [00:15:05] Which is sometimes lacking these days now, 

[00:15:07] PAUL: [00:15:07] Yes and also to 

[00:15:09] have avatar who you want to work with. I really do. This is not a marketing thing. I qualify who I want to work with just because they have the money doesn’t mean I’m going to work with them.

[00:15:20] I did. I started my work week. Today at 9:00 AM with a client. I love it’s to joy a delight, to work with him, but he went and interviewed. He went through a genuine interview process with me, so I could go, who do I want to work with? Not necessarily niche by business per se, but who is the kind of human being who has the quality of mind and the quality of personality that I want to work with?

[00:15:46] That’s my. My way of looking to see who, what is my dream Workday? What is my dream business look like 

[00:15:57]VIRGINIA: [00:15:57] And doing it like that definitely [00:16:00] allows you to have more of an opportunity to really enjoy your day. Right? 

[00:16:06] Absolutely. 

[00:16:07] PAUL: [00:16:07] I don’t want to work. I coined a term. I was talking to my own coach. I have two coaches. I said, I don’t want to work with a Blankenstein. I coined that term a Blankenstein is someone who, first of all, has no knowledge of the subject. You’re teaching no success of the subject you’re teaching and they’re not coachable. So I don’t want to work with a blanket and Stein. I want the opposite of the blank and Stein.

[00:16:31] You guys can steal that from me. If you’d like 

[00:16:34]VIRGINIA: [00:16:34] sounds good.

[00:16:38] So you’ve started using Instagram as a, another medium for reaching others. But do you have any, like, what are some of your big goals that you have for the next one to two years 

[00:16:51]PAUL: [00:16:51] with Instagram or in general

[00:16:54]VIRGINIA: [00:16:54] In business 

[00:16:55] PAUL: [00:16:55] I am looking to do a couple of things. I’m looking to build [00:17:00] a. Practice of coaching individuals like really high net worth high successful individuals that I would say would bring me in between half a million to $750,000 a year.

[00:17:16] And then I’m also looking to do in group trainings. Having my own groups group programs that lasts about 10 weeks. And I also am looking to do more executive coaching as a mindset coach. I find executives learn live with the guy I’m coaching. Who’s an executive CEO owns his own company, said it’s a very acidic environment.

[00:17:39] And there’s a lot of drivenness and it just doesn’t serve them mentally, their ability to stay mentally focused. And even I’m going to play carefully here. Spiritually aware is very challenged when they’re constantly driving, et cetera, et cetera. I don’t mean driving a car, but being driven.

[00:17:58]And then quite frankly, [00:18:00] I have an ulterior motive. I’m not joking. The same reason I come on podcasts is I want people to fall in love with the same thing I’m in love with. I am madly and passionately in love with the power of language, to change the world, to turn pain into passion stumbling walks and the stepping stones free your world or freeze it.

[00:18:19]language is amazing. I’m not particularly religious, but I know my scripture. And it says in the beginning, God said, let there be light. He didn’t just wish it into existence, which you could have done if you believe in this. I’m not saying whether I do or I don’t, but if you believe in God, you certainly, God can do anything.

[00:18:37] He could have just wished the whole thing. But he did. He said, let there be light, let there be et cetera, et cetera, et cetera. So even in scripture, we acknowledge that words have incredible power. If you look at the, if you look at the words spell, well, does that mean I spelled out a word or I cast a spell on [00:19:00] someone the word grammar comes from the mid, mid evil English word,  grimmery and grimmery was a book of spells that people use to.

[00:19:09]Create things to cast spells on people. So I’m in love with language. I want people to fall madly in love with language. I want people to be in love with what I’m in love with and maybe, and pay me very well. And maybe like me a little, 

[00:19:23] VIRGINIA: [00:19:23] that’d be a nice bonus. Right.

[00:19:29]I think it’s really interesting, like how the, where the origin of. Phrases or words and stuff like that comes from. Cause I never like thought of grammar, like where it came from or how like the spelling or the cast, the style type of ethic. But it’s interesting what you can achieve through the chosen words.

[00:19:49] PAUL: [00:19:49] Very powerful.

[00:19:50]VIRGINIA: [00:19:50] So along with all this other wonderful tidbits that you’ve shared with us, what is the best advice you’ve ever received? 

[00:19:59]PAUL: [00:19:59] Oh, it [00:20:00] came from my mom. My mom was one of my great teachers. And my mom said to me, I was whining about something. She said, if you worked half as much as you complain, you’d be twice as far along, 

[00:20:17] VIRGINIA: [00:20:17] man.

[00:20:17] Your mom’s a wise woman. I tell my son that quite frequently. 

[00:20:21] PAUL: [00:20:21] Really in those words, if you work half as much as you complain, you be twice as far along. 

[00:20:27] VIRGINIA: [00:20:27] Not the exact, but pretty close 

[00:20:30] That’s what we call 

[00:20:31] PAUL: [00:20:31] Jewish mathematics where I can say that because I’m Jewish. Um, that’s Jewish math.

[00:20:36]VIRGINIA: [00:20:36] So how have you taken that advice and applied it? 

[00:20:39]PAUL: [00:20:39] I would say that, that was serious advice, but on a more subtle level, key meditation teacher taught me something very powerful, which is human beings want certainty more than anything else. People don’t like uncertainty. They want to know the answer. He said, if you can [00:21:00] create. A relationship with uncertainty.

[00:21:04] When you can walk through the world with uncertainty and the unknown, as your partners hand in hand, you will stride like a giant through the. Changing circumstances of life. And I think that’s been profound for me. I do a daily meditation practice, which I normally would be doing right now, but I’m enjoying my time with you.

[00:21:27] I will do it after this. This session is over and I’m. Profoundly grateful for having that practice. It gives a pretty wacky person like me, the closest facsimile to sanity that I’m ever going to read. 

[00:21:46] VIRGINIA: [00:21:46] I think it’s just over rated.

[00:21:48]so how have you been able to acheive that.   Getting eliminating the uncertainty. 

[00:21:54] PAUL: [00:21:54] I no that’s not what he said. He said, develop a good relationship with [00:22:00] uncertainty. I have a series of affirmations I do every morning and one of them is Confusion and uncertainty are my joyous gateways to my clarity, my focus, my purpose, my vision, my joyous achievement of my awesome personal and financial goals.

[00:22:19] So I, and then I have one that says I’m blessed to have my challenges in my life. I am blessed to joyously, courageously creatively face my challenges in my life. I am blessed to joyously, courageously, creatively, conquer my challenges in my life. And I have another one that says I willingly and joyfully.

[00:22:42] Take on and accept the inherent challenges, uncertainties, unknowns, and setbacks of entrepreneurship. So being able to not only accept these things, but bless them, see them as blessings has been very powerful for me. [00:23:00] It’s been very emotionally healing for me as well. And it works also in personal life at the moment I’m single and looking.

[00:23:08] Not looking but drawing my ideal partner. And when I have a date that’s less than optimal. I bless that person for real. After their gone, I put my hand in my heart and I said, bless you, may you flourish and prosper and grow and find the love you’re seeking. Thank you for appearing as a stepping stone. To the person who is optimum my wonderful woman.

[00:23:31] Thank you. And I say it from the heart. When we take the people who frustrated, who I don’t want to say, they’re not doing the frustrating, but when we. Meet people who for whatever reason are triggering us into doing the activity of frustrating, because I don’t think we have a thing called frustration.

[00:23:50] It’s an activity. We do a process that we do with our physiology to use a sloppy word, our energy, our vibe, our cognitive elements, what we say to [00:24:00] ourselves, what we envision. They are actually, I believe, depending on how we view it, a teacher, a sta, a stepping stone or a stumbling block. And I believe in blessing those people, when you do it and enables you practically to keep going, you’re not going to tell yourself stories of, it’s not fair.

[00:24:18] You’re not going to demand or despair in life. When you demand something from life, you’re not going to get it. You’ll be impatient. And you’ll view everyone who doesn’t get you there immediately as your enemy. When you despair, you’re going to bring crappy energy into your endeavor, and you’re going to not present yourself in a way that’s prepared or attractive.

[00:24:39]So when, and then when you dabble, when you don’t, when you only do things, occasionally I say, talk, I say, be devoted and dedicated and disciplined with a sense of humor and a sense of perspective. So these are all ways in which I’m personally applying them and also in business. And I will say, [00:25:00] as I said, it is effort.

[00:25:03] It’s not struggle. We do have to put a lot of effort and polite, but struggle is effort. That’s laced with emotions and laced, with stories that don’t serve us. So this is how I’m practically applying it. And I think this is where my own. Unique ability to be a mindset teacher and trainer shines because I do, I am able to combine the practical, which I think we need to have.

[00:25:31] We can’t have our head in the clouds or we’ll step in poop to combine the practical side of it with a and again, I’m going to use a sloppy term, the spiritual side to it, the idea of blessing the people and blessing your challenges. And. Willingly taking things on is it’s a very unique blend and it has to be done with the right proportion to make it viable rather than just [00:26:00] an idea.

[00:26:00] And so to see the connection then distill out from that processes that people can practically put into place and to do the processes because they bring immediate good feelings. They’re fun and nourishing to do.

[00:26:17] VIRGINIA: [00:26:17] I like that you Like I’m agreeing with you basically, but like how it’s, when you bless something, even though you don’t necessarily wanted or needed in your life, but then you’re like those positive energy around it or whatever. And allowing room and space for. The things that you would rather have to come back into your life.

[00:26:39] PAUL: [00:26:39] I think you’re opening a door to grace and life that this is what my teacher, my meditation teacher taught me there. You have to strike a balance between bearing down and working and then easing up and letting grace do its work. And so, and again, I don’t mean it. Not trying to preach religion to you. I, [00:27:00] if that’s your thing, no pun intended.

[00:27:02] Bless your heart. I, and I don’t state my position one way or the other, but I think it’s a practical tool getting rid of shaming, yourself, getting rid of envy, blaming others, resentment. Envy and  resentment  are so prevalent in human thinking, comparing yourself to others and telling yourself stories of resentment and despair that you can never get there.

[00:27:24] All of these sayings just poison your positive motivation, but I don’t think anyone really talks about people talk about fear, getting in your way, and that’s true, but it’s equally true that resentment. And envy are equally, but more subtly ways of blocking your success. If I look at someone who’s more successful than I am, and I envy them, it’s sending a deep message on the unspoken level that I don’t believe I can have what they have.

[00:27:54] It’s also a very global view. It’s not, it’s looking at them as a quote, successful person, [00:28:00] close quotes, without looking at the steps they had to take to get there. That’s far more likely to lead to a depressive kind of response. If you don’t think about it as someone putting in a lot of work with different steps, because they’re either A successful person or they’re not, but it isn’t true. People look at successful people that they don’t see the journey they had the take along the way and all the steps and setbacks and smacks to the head metaphorically.

[00:28:26]I hope this is not on too airy fairy. Woo. A plane of discussion. 

[00:28:31] VIRGINIA: [00:28:31] Nope. I think it’s good. I think it’s good but we are. Needing to ask you, what’s the best advice you’ve ever given 

[00:28:41] PAUL: [00:28:41] the best advice I’ve ever given? Well, the best advice I’ve ever given is the same as was given to me when you can make uncertainty and the unknown, your life partners, and walk through life with them, you will stride to the challenges of life like a giant.

[00:29:00] [00:29:00] And I believe that to be true.

[00:29:01]VIRGINIA: [00:29:01] Thank you for being with us today. 

[00:29:04] PAUL: [00:29:04] You’re welcome. 

[00:29:06] VIRGINIA: [00:29:06] Is there anything that you want to share with us that I have not asked you yet?

[00:29:11] Absolutely. 

[00:29:11] PAUL: [00:29:11] So I have a training on mindset and on using persuasive language to overcome objections. Like I said, I don’t like to send people to the links or any of the rest of that. I’ll give you my personal email, just email me, Paul.

[00:29:27] At speaker Paul ross.com. paul@speakerpaulross.com. Put the subject line free and then all you need. There’s one catch to get my free course. You have to put one takeaway you took from this podcast. Give me one takeaway. I read every email. I will respond to you and make sure that you get the course.

[00:29:48] There’s an it’s absolutely free. If you like, as you stop and think of how much you’ve enjoyed this, then I think. You can quickly and easily notice your [00:30:00] desire and motivation to jump on this offer and go ahead and email me.

[00:30:04]VIRGINIA: [00:30:04] So is there anywhere else that people can learn more about you 

[00:30:08] PAUL: [00:30:08] if you want to go to my LinkedIn? Or if you want to go to my LinkedIn, I’ll tell you what you do. My LinkedIn is www dot speaker, Paul Ross forward slash LinkedIn. That will take you to my LinkedIn page. 

[00:30:27] VIRGINIA: [00:30:27] Awesome Okay, well, thank you again, Paul, for being with us today.

[00:30:32] PAUL: [00:30:32] You’re very welcome. 

[00:30:34]VIRGINIA: [00:30:34] Have a great day and we’ll talk soon. 




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Virginia Purnell

Virginia Purnell

Virginia lives in Northern Alberta on a small farm with her husband and three children.  

Virginia is a master funnel builder having been certified as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner.

She also helps businesses with their visibility through online searches.

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