Episode 79: Susan Elizabeth

Entrepreneur Conundrum Podcast

Episode Summary

Susan helps businesses develop organization which leads to growth.

EC 01   |    4min

About The Guest

After having her daughter, Camila, Susan was OVER the commute to and from work. She was exhausted from endless running around and trying to do all the things at home. So I decided it was time for a change and made a move she NEVER thought about in the past- the move to starting her own business! 

New to the online world, she researched and digested a ton of information. She learned about all the support roles one can be in and signed up for a course that helped her start her entrepreneurial journey as a Virtual Assistant. Soon after, she became a Certified Online Business Manager and later became a Certified Director of Operations.




Episode Transcript

[00:00:00] VIRGINIA: Welcome to entrepreneur conundrum with Virginia Purnell where growing entrepreneurs share how they get visible online. 

[00:00:09] Hi everyone. Today, I’m talking with Susan and Elizabeth about how she helps companies stay organized and grow after having her daughter. Susan was over the commute to and from work. She was exhausted from endless running around and trying to do all the things at home. So she decided it was time for a change and made a move. She never thought about in the past the move to start her own business, new to the online world, she researched and digested a ton of information. She learned a lot about all the support roles one can be in and then signed up for a course that helped her start her entrepreneurial journey as a virtual assistant. soon after she became a certified online business manager and later became a certified director of operations. Welcome Susan.

[00:00:56] SUSAN: Thank you, I’m so excited to be here. 

[00:00:59] VIRGINIA: I’m [00:01:00] excited for you to be here with us today. One thing that I like is like, you sat there and you digested a bunch of information, but then there came a point where you’re like, I need to stop learning and start doing 

[00:01:11] SUSAN: Yes, absolutely. I am a high fact finders. So I’m the type who needs to know everything before I do anything. But I realized I wasn’t getting anywhere by doing that. 

[00:01:25] VIRGINIA: Was it hard? Or do you have any tips or anything like that? For those who might be listening that have that hard time from pulling themselves out from the learning and start implimenting 

[00:01:37] SUSAN: honestly, it was just, it’s like ripping the band-aid off. You just have to do it no matter how painful you think it’s going to be. Because like, I, I, like I said, me reading and, you know, trying to find out all the information before I start, wasn’t doing me any justice and I wasn’t getting any closer to my goals. So my tip [00:02:00] would be just copying Nike’s slogan is just do it.

[00:02:07] VIRGINIA: So true. Hey, so when you were on like your office job or your nine to five, was that kind of like a similar role with what you’re doing right now? Or was it kind of completely different. 

[00:02:18] SUSAN: Completely different? I actually used to work in admissions, um, in universities. I think that a lot of my skillsets definitely transitioned over to what I’m doing now, but. Nothing like the job that I did for the 4, 8, 9 years in, you know, at the university. But I knew that the skill sets that I was utilizing, you know, connecting with people, being very organized and being able to multitask and being part of projects that definitely transitioned over very well.

[00:02:51] VIRGINIA: Well, that’s fun. So what do you like most about the work that you get to do now. 

[00:02:56] SUSAN: Well, what I love most is just being able to make a difference within [00:03:00] our client’s businesses. They are so busy being the visionaries and so busy with their, Bagillian ideas. That operations is really the lasting, usually the last thing on their minds, but being able to get in there and manage all of the backend things that they don’t enjoy doing is what lights me up. It helps them continue moving forward without getting stuck with having to handle all of the operations, whether that’s project management, team management, setting up processes and workflows and all that good stuff. 

[00:03:38] VIRGINIA: So who is your ideal avatar? 

[00:03:41] SUSAN: Well, obviously definitely women and primarily women of color. When I came into the online space and being a woman of color at myself, I realized that. And the work that we do in operations, I didn’t come across a lot of [00:04:00] women of color supporting other women of color. So that’s how I was able to niche down as my ideal avatar to serve and work hand in hand with women of color service providers like Godins and consultants, you know, in that field to be able to help them. Continue to scale their businesses with the help of the operations end. 

[00:04:20] VIRGINIA: How do you get in front of them? 

[00:04:21] SUSAN: Really just connecting in similar groups. I really do try to be intentional when I do network and making sure that I’m being active, not only just on my own pages, but in the different groups that we’re in. So I really am intentional about the different the groups that I joined participate in interact with. And at this point, you know, referral has business has been very helpful with our agency. you know you work with one and they love the work that you do, and they continued. And they’ll go ahead and refer you to their business friends and people that they know that need help with an [00:05:00] operations. 

[00:05:01] VIRGINIA: It’s always a nice one that referral aspect happens right 

[00:05:05] SUSAN: Yes for sure. 

[00:05:06] VIRGINIA: So a lot of networking and referrals is kinda what you’ll see? 

[00:05:12] SUSAN: Yes, definitely. I am. I consider myself to be an introvert, you know, I, I don’t, you know, I’m not one to like pull some social media or anything like that. I am very much. And just coming from the customer service background, human connection is important to me. So building relationships showing up in that. Being able to provide advice and answering people’s questions really has been helpful in that relationship building. And that trust no factor has been super helpful. In growing my business. 

[00:05:43] VIRGINIA: It’s amazing how much that not only plays into role at say, face to face or brick and mortar, but also into the online world. 

[00:05:53] SUSAN: Yeah, for sure. Especially in the online world, because we are doing everything in a virtual setting and, you know, we, [00:06:00] we don’t get to meet people face to face, especially with the craziness going on in the world. So I think it’s super important that they see that you are a real human and make that human connect. 

[00:06:11] VIRGINIA: So what are a couple of goals that you’re looking to achieve over the next year? 

[00:06:15] SUSAN: Just definitely continue doing the work that we do and making a difference in women’s businesses so they can stand. There is one of genius without feeling the overwhelm of trying to do all the things on their own and really having a right hand person there. Side-by-side with them that is invested in their. Businesses just as much as they are, and to be able to reach as many women as possible doing the work that. 

[00:06:44] VIRGINIA: Do you think that we get hit double hard being women entrepreneurs with trying to do it all?

[00:06:50] SUSAN: Yes. 100%. Yeah, for sure. I think as women, we feel that we have to do it all and [00:07:00] have to know it all, but that is definitely not true or not the case. And I know sometimes even for me, I’ve had to kind of. Shift my mindset that it is okay to ask for help. It is okay. That I don’t know everything. I’m not here to be super, super woman and I’m not a failure because I can’t do all the things, 

[00:07:21] VIRGINIA: having that mindset let’s call it. Has that helped you with growing a team and getting the right people on your team? 

[00:07:31] SUSAN: Absolutely. Yes. Having a team has been. Primarily the biggest reason I’ve been able to grow my business within two years. You know, there’s only so much time in a day. I’m also a mother. I have a household to maintain and, you know, doing it by myself, wasn’t feasible. So now having a team to help me has been incredible, but, and having that mindset that it is okay, that others are helping [00:08:00] you is what got me there. 

[00:08:02] VIRGINIA: What were your thoughts when you first read on his team member? 

[00:08:07] SUSAN: Oh, I was petrified. I was super scared. I thought, how am I going to trust this person? What if this person screws up? What if they don’t know what they’re doing? I was tremendously scared when I brought on my first team member.

[00:08:25] VIRGINIA: Well, I’m glad it’s been working out for you. 

[00:08:27] SUSAN: Yes. I think that with a process in place and not rushing into hiring is super helpful. And just knowing the right questions to ask during the application and the interview process will eliminate a lot of the it’ll eliminate a lot of like the hiccups that can go wrong in the hiring process.

[00:08:50] VIRGINIA: So going back to some of your big goals and how would that change your business? 

[00:08:56] SUSAN: Well, number one, I love seeing my clients. [00:09:00] And seeing more women making more money will be incredible, but not only that I’m able to provide work to my team as well, which we are a team of all women. So that, that in itself is rewarding. And just being able to create a lifestyle for my family that I know we deserve. And. Had I stayed in corporate America. I know I wouldn’t have been able to achieve. And that’s, you know, monetary that’s also, you know, schedule wise and being quote unquote, a soccer mom, which is eventually my goal. My daughter’s only three, but once she starts school, it starts getting into activities and field trips. I want to be there every step of the way and not necessarily be stuck working a 9-5 

[00:09:53] VIRGINIA: awesome vision. What do you think is your number one roadblock that might be holding you back? 

[00:09:57] SUSAN: I think for me is [00:10:00] just. Trying to be an expert. As I mentioned before, I’m a super high fact finder. So I think that when I have an idea trying to research till my eyeballs falls out was my biggest roadblock. And, um, realizing that I don’t have to know everything. No one is perfect. Honestly, I don’t even like the word expert. I don’t think anyone is an expert because we can always continue learning and we can learn something new every single day. 

[00:10:26] VIRGINIA: So true. So with everything that you have achieved over the last few years, what’s like the big challenge for you now

[00:10:35] SUSAN: I think the biggest challenge for me right now is just knowing what’s next for me now being an entrepreneur and. Having a bunch of ideas in my head is really just simplifying, like, okay, which idea do I run with? I think that’s something that we all struggle with as entrepreneurs is that we have so many ideas and so many thoughts and we just want to do [00:11:00] it all. And I think that that’s where I’m struggling. With right now, which one do I pick? 

[00:11:09] VIRGINIA: Right. Why do I have to choose? What’s the best advice that you have ever recieved 

[00:11:15] SUSAN: the best advice I have ever received, I would say is just to believe in yourself. You know, I think that we all go through quote, unquote imposter syndrome, which can make us. You know, hold back on the things that we want to do and believing if no one, you know, if I don’t believe in myself, then no one else is going to believe in me. I, I would say. But I think that that’s the best advice because by believing in myself, I can show up as my best self and work harder for what I want versus dwelling on. Can I really do this or doubting myself and then not showing up as my best self 

[00:11:55] VIRGINIA: and not even getting anywhere. 

[00:11:56] SUSAN: Right. Exactly. 

[00:11:58] VIRGINIA: What’s the best advice [00:12:00] you’ve ever given 

[00:12:01] SUSAN: best advice that I have ever given is continue showing up and be consistent and know that I’ve even struggled with an idea, trying to put it out there and not seeing immediate results. Would, you know, make me feel like, oh, this didn’t work right. But being consistent is key because it does pay out. I truly do believe it pays off in the long run. And I’ve seen that firsthand where, when I am consistent in doing something whether you know, a routine or social media or whatever, as an example, I may not see the immediate results, but I’ll see results weeks or months to come versus, you know, me doing it. It doesn’t work out immediately. And then I just give it up. There’s no point in that. So I think that being consistent is definitely one of the biggest, it might seem silly, but one of the biggest and best advice that I have given. 

[00:12:59] VIRGINIA: Be [00:13:00] consistent and patient, 

[00:13:01] SUSAN: Yes exactly. 

[00:13:04] VIRGINIA: So with your business and stuff, like, did you at, at the beginning, like, did you worry about like a mission statement or a vision statement or anything I got or was that kind of evolved as you went along

[00:13:16] SUSAN: oh, I love that question because that is something that we definitely help our clients with is making sure that they have their mission, vision, and values refined or defined coming into the online. When I first started, no, just to be fully transparent, honest, I didn’t have any of that. Honestly, it wasn’t probably until a year into business that I finally sat down and started thinking about my mission and vision, because I really didn’t know what I wanted out of this. When I first started in that first. Um, with that to say it can change. So when I first started my business, my vision then is not what my vision is now. My vision has definitely has changed in the past two years [00:14:00] of being in business. 

[00:14:01] VIRGINIA: Did you notice a difference in your business once you put that mission and vision statements out there? Like the before and after,

[00:14:11] SUSAN: yes, 100%. I started attracting more ideal clients versus before I would get random clients who weren’t really the type of people that I wanted to work with. So yes, it’s definitely made a big difference. And it’s also given me a better way to communicate, you know, what is it that we do? What do we stand for? What do we work with and why we do the work that we do. So it’s been a tremendous help to be able to refine that and be able to communicate that with our audience, 

[00:14:45] VIRGINIA: Do you have any tips for us on how to effectively do that or even get started with that. 

[00:14:50] SUSAN: Yeah. I actually would definitely recommend to, well, number one, if you don’t have that yet to definitely sit down and take the time [00:15:00] to think about it. So when you’re thinking about your mission, you know, why is it. Your business exists. Who do you serve? How do you do it? And how do you set yourself apart from competitors and within your vision? What do you envision your business to be? Not only externally, but internally, and definitely visit those statements every single year. Because as I mentioned before, it can change your mission and vision today may not be the same mission and vision that you have five years. 

[00:15:31] VIRGINIA: And it’s nice how we can evolve that too. And it doesn’t have to be just one thing, like forever. 

[00:15:39] SUSAN: Exactly. It’s not set in stone. 

[00:15:40] VIRGINIA: Yeah, for sure. So is there anything that I haven’t asked you or that we haven’t touched on that you would like to share with us?

[00:15:50] SUSAN: I would say at least for the beginners, as I mentioned before, just go ahead and just start, start anywhere you don’t become. You don’t know, you won’t know [00:16:00] everything overnight and your business doesn’t have to be perfect. You definitely learn as you grow. I learned something every single day and your business will evolve. So don’t think that everything has to be perfect when you first get started or even in a year from now, it still doesn’t have to be perfect. I know that. Continues to evolve and changes are being made every single day. But that’s the fun thing about entrepreneurship. It’s your business. It’s your baby. You get to do what you want to do.

[00:16:34] VIRGINIA: It’s yours. You’re still in charge. 

[00:16:36] SUSAN: Exactly You’re the boss.

[00:16:38] VIRGINIA: What Who knew, where can we go to find out more about you and what you do? 

[00:16:45] SUSAN: Yeah. So my agency’s website is operations dash made easy.com and on all my social media handles it’s Hey, like H E Y Susan Elizabeth [00:17:00]

[00:17:00] VIRGINIA: Awesome, cool well, thank you so much for joining us today. 

[00:17:04] SUSAN: Yeah. Thank you so much for having me. This was fun. 

[00:17:06] VIRGINIA: Okay. We’ll keep in touch.

[00:17:08] SUSAN: All right. Thank you. 

[00:17:10] VIRGINIA: Thank you so much for joining us today. Be sure to subscribe and leave some love through a review and I’ll catch you on the next episode.





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Virginia Purnell

Virginia Purnell

Virginia lives in Northern Alberta on a small farm with her husband and three children.  

Virginia is a master funnel builder having been certified as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner.

She also helps businesses with their visibility through online searches.

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