Episode 12: Pip Seymour

Entrepreneur Conundrum Podcast

Episode Summary

Discover the journey of going from working at a huge marketing firm to going out on her own.

EC 01   |    4min

About The Guest

Today I’m talking with Pip Seymour on how she helps businesses with their marketing Pip’s mission is to make marketing easy for everyone.

Pip is committed to creating the best marketing experience for business owners, wanting to use search engine marketing and advertising to grow their business, data driven metrics, the passion for digital marketing and the hyper engaged social community drives Pip’s rapidly growing business.

Over the past decade through full-time roles as a marketing and advertising sales consultant, Pip helps shape advertising strategies using search engine optimization, Google advertising, and personalized social media strategies built around using Google’s free advertising and marketing tools.

Prior to opening her own business in 2015 Pip was a managing marketing strategist at a Google ads Startup Reach local. Before Reach Local, she was at the helm of Syndicate Digital managing sales and marketing activities. And before that, she worked at Metro newspaper, which is an international newspaper, as an account manager.

Pip is a super fan of marketing and getting Google accreditation’s and she loves animals, nature and gets excited easily over the simple things. 

Cyberpunk Geeks Facebook Group

SeymourDigitalMedia.com

Episode Transcript

Virginia Purnell:

Welcome to Entrepreneur Conundrum with Virginia Purnell, where growing entrepreneurs share how they get visible online. 

Hi everyone. Today I’m talking with Pip Seymour on how she helps businesses with their marketing Pip’s mission is to make marketing easy for everyone. Pip is committed to creating the best marketing experience for business owners, wanting to use search engine marketing and advertising to grow their business, data driven metrics, the passion for digital marketing and the hyper engaged social community drives Pip’s rapidly growing business. Over the past decade through full time roles as a marketing and advertising sales consultant, Pip helps shape advertising strategies using search engine optimization, Google advertising, and personalized social media strategies built around using Google’s free advertising and marketing tools. Prior to opening her own business In 2015 Pip was a managing marketing strategist at a Google ads Startup Reach local. Before Reach Local, she was at the helm of Syndicate Digital managing sales and marketing activities. And before that, she worked at Metro newspaper, which is an international newspaper, as an account manager. Pip is a super fan of marketing and getting Google accreditation’s and she loves animals, nature and gets excited easily over the simple things. 

Welcome Pip!

Pip Seymour :

Hi, so nice to be here. Thank you for having me.

Virginia Purnell:

You’re welcome. I’m glad you’re here. So how did you go from being in with like all these big marketing agencies to going out on your own?

Pip Seymour:

Oh, that’s, that’s a really good question. I, so I worked, I went traveling, so I took a little break in between jobs at one point and I went and lived in China. I came back and I got a job at a marketing company, a startup that did it, did it all.

They did websites and search engine optimization. They did everything and it got to the point where the company just wasn’t working. There were a little, a few little flaws and it just, it just went off the rails. And I looked around and I saw the guy that did search engine optimization and SEO or, and PaidPerClick advertising. And I thought in my head, I want to be him. And then I thought I could do this. And I look, cause I thought I can run an agency. Yay. It’ll be, I can handle it. It looked easy. It was not easy at all. But that’s what made me go out on my own. My partner was very supportive in the process. Yeah.

Virginia Purnell:

That’s good. Support is always helpful. Hey?

Pip Seymour:

You know, it was an interesting time because although he was supportive, he ended up having a medical condition about two months after. And so that kind of made it, a bit of a harder situation to start a business, but it did throw us into the deep end pretty quick.

Virginia Purnell:

Gotcha. Didn’t take you long to get your feet wet. Got a lot of things on your plate too. Hey.

Pip Seymour:

Yeah, your life is interesting.

Virginia Purnell:

Right? It’s one thing you can’t ever plan on is how it’s going to go. What do you like most about the work that you do?

Pip Seymour:

I like you know aw it’s going to sound almost cliche for a marketer to say, but I think I like the strategy component and I like seeing what people aren’t seeing and helping people start to understand the digital world. Like, you know, it’s so confusing, overwhelming. So many people have been taken advantage of and to actually just want to come in and just because it’s so exciting, it’s, it’s the way the world is being run now. You’re a part of that to see how to educate people, to understand how to make it better for themselves and not to fear technology. So yeah.

Virginia Purnell:

I love the strategy side of things too. Sometimes it’s fun just to try to like puzzle piece everything and be like, all right, what’s best for you as this business owner right now with what they’re doing.

Pip Seymour:

Yeah. It’s, it’s kinda, you know, to be helpful in that, like I think people feel really overwhelmed with advertising and so the strategy, yes. See cliche, marketers. We love it.

Virginia Purnell:

What’s the best advice you’ve ever received?

Pip Seymour:

Oh, that’s a really good question. That is a very hard question.

Virginia Purnell:

You’re welcome.

Pip Seymour:

Best, best advice. You know, I think being your own best friend, not your worst enemy is some of the best advice I ever had.

Virginia Purnell:

That’s a good one.

Pip Seymour:

Yeah, we’re all so mean to ourselves. And I think, you know, in order to be an entrepreneur in order to grow up in order to you, you have to learn to quiet that in order to succeed.

Virginia Purnell:

Oh Yeah.

Pip Seymour:

Yeah. good question. Hard question.

Virginia Purnell:

Makes you self-reflect, hey?

Pip Seymour:

Yeah. Thanks.

Virginia Purnell:

Anytime! What’s the best advice you’ve ever given?

Pip Seymour:

You can do it.

Virginia Purnell:

Yeah.

Pip Seymour:

Yeah. That’s the big one. I think. I think we’re all in fear of succeeding. Sometimes it’s easier to quit than to fail and when you fail, you actually succeed. So yeah, just getting over that, we support a lot of entrepreneurs get over that. Like we try to mentor people. So.

Virginia Purnell:

I like that. I think it’s something with our society too, that we’re so scared of failing that we aren’t even capable of knowing what we’re, we’re not even capable. No, we’re not even, we don’t even know what we’re capable of doing. There we go, yeah.

Pip Seymour:

It’s, it’s true. It’s a shame, you know, the entrepreneur used to be looked at like, like they were weird like back in my parents’ day, you know? But now it’s, it’s more, I think it’s, it looks like a more passionate thing. You know, people are doing online things and making money and it’s working. And so there’s, I think there’s more of a drive, but some people still let fear get in the way.

Virginia Purnell:

Yup.

Virginia Purnell:

What are some big goals that you’re looking to achieve over the next one to two years?

Pip Seymour:

Another good, hard question. That’s okay. So not really Work-related interestingly enough,kind of work related. So if I had it my way I’d pay off my house, that’s what I want to do. That’s a huge goal. And not, I don’t know. I don’t know how achievable it will be, but I’d like to get that out of the way so I can do better things. The other thing we’re going to be doing is we bought this house so we could do foster care. That is something we will be trying to do. And seeing how that works out before my career in advertising. Yes. Before I ran a group home for, at risk teens. So we want to kind of try to pay it forward that way, because we love what we do and we love helping businesses, but we also want to help people and animals and you know, all the things that we love, it’s kind of cheesy, but you know,

Virginia Purnell:

No, its super noble, like I’m listening to this, I’m listening to this audiobook right now. And it’s like the power of eight. And basically in it, it’s talking about how prayer can heal people, but they found more success or more healing happening if you don’t focus on yourself, but you focus on other people. So it’s kind of like that, right? Like if you focus on the other people or other things, then you can get to where you want to go too. Right. You can reach your dreams.

Pip Seymour:

It’s so here’s the, the it’s, it’s the same with love. So if it’s going to sound funny, but if you, if you can’t love yourself, it’s very hard to love other people. But if you don’t love other people, you can’t learn to love yourself.

Right? Like it’s, it’s this circle of caring that really I think moves us forward. Right. So,

Virginia Purnell:

Yeah.

Pip Seymour:

So yeah. And once you find your passion, then you can, I think you’re more inclined to help other people because you love it so much. Right. So, and that’s kind of where I’m at right now, which is nice. It’s a nice place to be.

Virginia Purnell:

For sure. So with those goals of paying off the house, being able to help with fostering and other things like that, how would that affect or change your business?

Pip Seymour:

Oh? So there’s, there’s bigger dreams out there. Well, we want to help kids that don’t have great situations. And because we really like technology, we find that we can communicate a little better with giving kids or young adults leeway into that. So providing a space where it’s like, we have a technology household from growing food to everything we do in work, right. To automation, to giving that and helping kids find their way in that area. That’s the, I think the big grand dream of things that we’ve had.

Virginia Purnell:

That’s so cool.

Pip Seymour:

Yeah. Yeah. Yeah. But nobody really knows that that’s like the deep stuff talked about, you know, some years ago we literally, we decided that we wanted to move to the Island and buy a house four years ago and have a business we’ve been in business five years, finally bought our house. We’re here, we got here. And so we’re, we’re hitting the next step.

Virginia Purnell:

That’s awesome. And it helps with the motivation to be able to be like, sweet. Like I’ve got here, like look back and be like, these were my goals. And I’ve got here and have that extra drive and motivation too.

Pip Seymour:

And you never think you’re gonna make it. And I will tell you that when you’re failing, like when you feel like you’re just, you’re done just that little bit longer and things kind of just work out like that. The pure dedication. I mean, it’s not for the faint of heart. That’s for sure.

Virginia Purnell:

So true. Right. What do you think is the number one roadblock from helping you achieve some of those goals?

Pip Seymour:

Oh, I know this one. Me. I am the roadblock. I am, it’s hard to hear, and I know you’ve heard it too, but yeah, not believing in myself or not valuing my skills that… I think the first time I started to value my skill set was when somebody, me four years ago, where did you learn all this? And I was like, Oh, I raised my prices a little, but then I, you know, we’re four years later and I’ve, I still have to keep learning that so. Hard.

Virginia Purnell:

It is. And I think it’s like something that, well, I know I struggle with that too. And so it’s like, all right, like yeah, something that is valuable. And I know it’s not just like you and I, so it’s something that we need to think about. Like, like we all have worth and we all have our knowledge and we all have our specialties and not everyone else knows that.

Pip Seymour:

Well, and the thing is we have to find our people, right. Like I have felt like I didn’t fit in forever in life. And you know, I did, I you’re just so judgmental of yourself, you know, and you got to find where you fit because when you’re around people like you or who are striving, like you, you know, you’re going to succeed more, you get out of your own way Cause you realize that other people have gone through similar things, you know, and which is pretty cool.

Virginia Purnell:

It is. What do you do to get visible online?

Pip Seymour:

Oh, that’s a really good question. So I started a Facebook group, right When I started my business on a whim, literally on a whim, just clicked a button. And I,uit really helped me on my journey, because we moved out of town and like, we weren’t around people. We didn’t know anybody, it helped me be social. And it helped me press on and get more skills, meet people. And now it’s a thriving group. It’s four years later. It’s not very big, but the people in there, have you know, changed my life a little bit and it’s brought in a business, like not because of the group per se, but because people will recommend us to people we know because they keep seeing us online. Right. So it’s a, it’s been really interesting. It just really took off at the end of last year, like middle, I guess last year, then it tapered off at the beginning of this year Cause you know, things went crazy.

Virginia Purnell:

Things happen. Well, it sounds like you have a really cool knit community, a good close community that supports each other just from what it sounds like,

Pip Seymour:

Yeah, it’s a group of marketers. So they’re not my ideal clients, but well, they are for a course I’m doing about a search engine, like Google stuff, but it’s really nice to have people who are marketing big and you know, I don’t know anything about bots and I don’t know Facebook or funnels as you know. And I mean, I can build a website, but I can’t code one. So you know, who does Pinterest? I need a, you gotta have people, you got to have the people to ask questions, right?

Virginia Purnell:

Yeah. You need the who.

Pip Seymour:

So it’s it’s you need the who., So it’s been great to, you know, it’s kind of like the social aspect of what our office was in that you go to the water cooler or somebody’s got a question, you know, things like that. You get coffee, which is fun. It’s been really fun. And with the online now with everything going more online it’s it’s it’s even stronger. So…

Virginia Purnell:

That’s cool. What would you like to share that I haven’t asked?

Pip Seymour:

Well, nothing really. No. Ah, I, yes. So I will share, I had somebody really change my life a long time ago. It makes me sad sometimes, but I think what I’d like to share is that the reason behind it all is to pay it forward. Sorry. It’s an emotional time. I think I’m having an emotional day cause it’s life, but yeah, just pay it forward. That’s what I got taught that. That’s why we do what we do. And I think the more people that think like that the better the world will be.

Virginia Purnell:

I completely agree.

Pip Seymour:

Yeah. It’s interesting. Cause I think one of the things that I grappled with today is a lot’s been going on in the world and as a leader of a community, I feel obligated to stand up and say something only I am at a loss. Oh. And I’d cry. So I don’t want to do that at this point. We just, you know, you know, I like, so we’ll see. We’ll see. But anyway. Yeah. Community’s good. Your great, great questions. Thanks.

Virginia Purnell:

You’re welcome.

Pip Seymour:

Um what else? Oh yeah. Right. Be nice to animals. I love animals.

Virginia Purnell:

Where can people find you?

Pip Seymour:

Oh, easy. So the Facebook group actually, it’s probably the best place and it’s got such a unique name. Um it’s got such a unique name. So it’s called Cyberpunk Geeks. It’s based on yes. Cyber punky, marketing mixer, type that into Facebook and you’ll find us. You’ll find me.

Virginia Purnell:

Awesome. Thank you so much for sharing with us today. I appreciate you being on.

Pip Seymour:

I appreciate you. Thank you so much for having me.

Virginia Purnell:

You’re welcome. Have a great day.

Pip Seymour:

You too.

Virginia Purnell:

Thank you so much for joining us today. Be sure to subscribe and leave some love through a review and I’ll catch you on the next episode.

Resources and Mentioned Items

DistinctDigitalMarketing.com

Cyberpunk Geeks Facebook Group

SeymourDigitalMedia.com

Power of Eight by Lynne McTaggart

Previous Episode: 11

with Chris Williams 

Chris shares the advice that has him only working 30 minutes a day in one of his businesses, plus more.

EC 11   |    19 min

Next Episode: 13

with Cory Carter

Cory shares how he started his entrepreneurial journey and how he helps other business owners.

EC 12   |    18 min

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Virginia Purnell

Virginia Purnell

Virginia lives in Northern Alberta on a small farm with her husband and three children.  

Virginia is a master funnel builder having been certified as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner.

She also helps businesses with their visibility through online searches.

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