Episode 17: Jodi Chaffee

Entrepreneur Conundrum Podcast

Episode Summary

Join us today as we talk with Jodi Chaffee and she shares with us how and why it is so important to get your entire family involved in your Family Culture!

EC 01   |    4min

About The Guest

Today we have back with us Jodi Chaffee and how she helps families live more intentionally by creating systems and strategies for a thriving culture.

Jodi is a seasoned podcast or homeschool mom and family culture expert.

She has hosted our modern heritage, the Home and Family Culture Podcast, for three years and recently released her one hundredth episode.

During this time, she has interviewed dozens of experts from Paralympic athletes to entrepreneurs and authors for more than three years.

Jodi studied business culture and looked for ways to apply it to families. This resulted in a powerful framework for hacking successful cultures and applying it to families who want to live in intentionally and question the status quo.

She has been featured on several podcasts presented at homeschool conferences and is a published author in a digital magazine.


Episode Transcript

Virginia [00:00:01] Welcome to Entrepreneur Conundrum with Virginia PR. We are growing entrepreneurs share how they get visible. 

 Virginia [00:00:10] Hi, everyone, and welcome to the Entrepreneur Conundrum podcast. My name is Virginia Purnell. And today we have back with us Jodi Chaffee and how she helps families live more intentionally by creating systems and strategies for a thriving culture. Jodi is a seasoned podcast or homeschool mom and family culture expert. She has hosted our modern heritage, the Home and Family Culture Podcast, for three years and recently released her one hundredth episode. During this time, she has interviewed dozens of experts from Paralympic athletes to entrepreneurs and authors for more than three years. Jodi studied business culture and looked for ways to apply it to families. This resulted in a powerful framework for hacking successful cultures and applying it to families who want to live in intentionally and question the status quo. She has been featured on several podcasts presented at homeschool conferences and is a published author in a digital magazine.Welcome, Jodi

 Jodi [00:01:05] Thank you, Virginia. 

 Virginia [00:01:08] I’m excited to be here. Thanks and glad to have you back. So can you tell us a little bit about yourself? 

 Jodi [00:01:16] Well, like you mentioned, I have my podcast and I have to mention again that I’m relaunching as the host of the family culture movement and in the hopes to present the podcast is with a more concise objective about, you know, this movement that I want to create around family culture and the importance of having a thriving culture based on trust and constructive coping strategies and systems and strategies for tackling problems before they even happen in your families. So that’s my been my obsession for more than three years. And I, I can I have developed frameworks and systems to help families to cultivate their family culture. And so that’s been my obsession besides my own family, our own family culture journey that I’ve been on, it really was sparked by the conflicts and questions I had in my own little family as we were going through our own journey and following the path, the quote unquote success path of going to school and getting a job and, you know, those kinds of things. And that path kind of like dead ended for us. And I did what I didn’t realize was that subconsciously we felt like that was the only path that we could follow, because that’s what we’d always been taught growing up. And when that fact when that path ended for us and we didn’t know what to do, that was where I was like, wait, what do we do? And how do I raise my kids in a way that they will be successful even if they don’t follow that path. And so that’s where this whole exploration of family culture came from, was how I could educate my children, raised my kids to be more intentional about their future and how my husband, Michael and I can also change our status quo from, OK, we’re supposed to just follow this path like robots to no, we want to live a path that’s off the beaten path for us and do things that are going to help our family to thrive and be successful even if we don’t necessarily follow the status quo. 

 Jodi [00:03:20] And so that’s where it all spurred from. And since then, my husband has quit his job and we’re working on building our business and we actually moved in with my parents. So we’re kind of doing a blended family type of thing. And. 

 Jodi [00:03:33] And so it’s been a really interesting journey, but one where I’ve learned a ton and have really been able to develop these systems that have allowed our family to get to a place where our kids, you know, we’re not perfect, but they’re they’re really growing and progressing. And my husband and I are really changing our our trajectory of where we’re going with our careers and our happiness. And we’ve been able to make the transition to live with my parents and actually be OK with it. And because I know that can be scary, but we’re really supporting each other in our respective life situations. And so. Yes. So that’s been our journey. And it’s something that we’re learning a lot and growing a lot. And it’s been interesting and fun. 

 Virginia [00:04:24] You just mix up the culture a bit. Exactly. Exactly. You’re trying to learn all spectrums of this whole thing. 

 Virginia [00:04:33] What is the best advice you’ve ever received? 

 Jodi [00:04:37] Mm hmm. OK. That’s a good one. So one of the first thing that first pops into my mind was when I first learned about what family culture was. I was actually a missionary for my church and I was assigned to serve in Hawaii. And that’s a place where there’s a lot of diversity, a lot of different cultures. And I had this experience where I went into a home of a newly married couple and they were from different countries and they were really, really butting heads with each other. And some of it had to do with some advice that they’d received that they that interracial marriages were doomed to fail. And so they were really upset about that. And they were upset about their cultural differences, kind of like they were almost believing that advice. And it really upset me because I just thought. Oh, my gosh, what am I going to do when I get married, if I marry somebody from a different country or, you know. 

 Jodi [00:05:34] Wait a minute. If I marry somebody from a different family, which is obviously is going to happen. 

 Jodi [00:05:38] But it was like we’re gonna have different cultures, we’re going to have a different heritage and backgrounds. And so I went to somebody that I felt like would have the best advice. And he was a senior missionary who is like a retired gentleman. And he and his wife were from different countries. He was from Polynesia and she is from America. And they’ve obviously been making it work for decades, you know, and and so, you know, I like to go to him to advice for advice a lot while I was a missionary because he was great. He’s really wise and really cool. And I told him the story of the situation and I said, how do you do it? How do you make it work? And he said, you know, he had this deep, gravelly, thick accent. 

 Virginia [00:06:19] He had an accent

 Jodi [00:06:20] He slashed his hand to the areas like you forget about where you come from and you adopt the church culture as you know, culture. And I’ve since translated that to mean like you, would you come together and agree on what your new culture is? You got to forget about where you come from and you have to agree on what your new culture is going to be. And so that really started my journey of exploring family culture and why it’s such an important aspect of of our families that we can’t just continue to expect that how our parents did things is always going to work for our new for our families. You know, we can’t if especially if our parents and our grandparents had disfigures dysfunctional patterns. You know, we can’t continue those descent dysfunctional patterns in our families in order if we’re gonna be able to thrive. And so that advice is always stuck with me. 

 Jodi [00:07:13] You know, he also, you know, shared advice, like, you know, when I was ready to go home for my mission. And he’s like, you’re not you know, you’re writing the book of your life. And the next page is blank. So you’re going to write your own story. And that’s something that always stuck with me. Also that, you know, those those two things like always remember that you don’t have to hold on to the previous chapter. Whether it’s in your family history or your personal life, you can turn the page and start over with a clean slate and move forward and write the chapters of your life. 

 Virginia [00:07:50] I like that because it’s we can apply that to tomorrow, too. Yeah. 

 Jodi [00:07:54] Right. We can start over tomorrow or we can redo tomorrow. 

 Jodi [00:07:57] We can do better even today, though, even the rest of the day. You know, it’s like today didn’t go very well, which, you know, I’ve experienced that plenty where a lot of times I would beat myself up if the morning routine didn’t go the way that I wanted it to. 

 Jodi [00:08:10] And then the rest of the day, I was like, it’s ruined, you know? But then my husband be like, stop that. Like, OK. So what? Start from right now. Thank you.

 Virginia [00:08:19] Things are reminding you I needed that reminder a little bit of grace to start over from right now. 

 Virginia [00:08:27] Yeah. Something I don’t like about New Year’s resolutions. I’m like, why should I wait six months? Yeah. Before I correct it. Yeah. So start right now. How do you define family culture? What’s that definition for you? So your family culture. It’s every every family has a culture, whether by default or by design. 

 Jodi [00:08:50] And most of us are going by default because we just kind of pick up the norms, the traditions, the customs that we’re used to because we’re so used to them. It’s like this joke of, you know, two fish swimming in the water. Another one swims by is like, hey, how’s the water? And they’re like, pause and go, wait a second, what’s water? 

 Jodi [00:09:12] And so that’s kind of like our family culture. 

 Jodi [00:09:15] We don’t always question how things are done just because that’s how it’s always been done. And and so I like to compare family culture to, like being on a road trip. And, you know, everybody piles up into this vehicle and, OK, what is the vehicle look like? Does it serve our family? If, you know, dad’s a sports car guy and everybody else is like, but that doesn’t fit all of us, OK? Maybe he needs to compromise and get an SUV. You know, it’s like that’s how our family culture starts out. We’ve got to figure out what is going to fit our family. And then you go from there going, wait. All right. So do we just put this thing in cruise control and just see where it goes? We set up on the top of the hill and put it on neutral and see what happens, you know, or flip a coin at every intersection or whatever it is. But so many of us do that wherever there’s a conflict, we kind of like flip a coin, go, OK. How do we deal with this thing? You know, and how do we how do we respond or react or, you know, how do we most of us are just kind of like this isn’t a new crisis. I don’t know what to do. And but as with a family culture, that’s intentional. And one that we can design. We anticipate those kinds of problems by knowing where we’re going and how to get there and why, you know, so I teach about having a mission, having a vision for your family and having your core values. That is like a compass for your family. All of those things have like an analogy that I use with the road trip thing, because your mission is your destination. Where are you going? What do you want to end up looking like if you know or you say that destination? Today, every day, like we are a truly authentic, charismatic and, you know, excellent family. That’s the destination. The vision is kind of like your G.P.S. where it’s like, OK, we know where we’re going. And so you get in the car and you start going. And I can’t think I think I know where we’re going. And then you get a few miles into the trip. 

 Jodi [00:11:17] You’re like, I think you’re lost. 

 Jodi [00:11:20] And so you got to bust out your G.P.S. and figure out where you are in this global positioning system so that you can see, oh, that’s where we are. And that’s where we’re going. And now I can see how we’re going to get there. That’s your vision. So if you have a vision of of why you want to get there and how to get there, then your family starts to work towards that vision that you’ve cultivated together. And then you’re, like I said, your core values like a compass. So I always help you to point your true to your true noice north. So then when issues arise, you go, well, how can we respond to this, that in alignment with our core values? So we’re always point to our true north. And then you also have your family policies. Some people call them like rules, but it’s also a policy is also more like how you just respond to different things. And I kind of compare those like road signs along the trip, you know? So it’s like, you know, like what direction you’re headed if you’re going in the right direction, if the sign says, you know, this is the freeway that you’re on or stop signs or one way street signs, you know, things like that. Those are your policies. It’s like if your family has a policy around or a core value around safety, then you have a policy that everybody wears their helmets when they ride their bikes, you know, so it’s your policies and your values will always coincide. And then they always coincide with your vision and mission for your family. And along the journey, you also need to have maintenance strategies like a vehicle, like an actual car. It needs fuel, it needs a tire rotation and oil change and all kinds of things. Well, you can’t always expect that when you set up your mission and your visionary values for your family that there is never going to be like roadblocks or detours or times when you need to step back and reevaluate or figure out like, are these things still true to who we are right now, if we’d like right now during the pandemic that’s been going on? Right. I don’t know when you’re going to air this episode, but we’re all still feeling the effects of this whole shutdown around Colvard 19. Well, we can’t always respond the same way as we would when we’re not in crisis, when we are in a crisis. If your child gets diagnosed, diagnosis something that has to be in the hospital, if mom gets really sick or mom’s pregnant or, you know, different things, if dad gets laid off from his job or, you know, these different situations, you got to know what is going to serve your family in that time in and establishing your family culture and then knowing how to respond to those different situations with Grace and with, you know, with being able to talk about those things and having star systems in place so that you can complete continually check in with your family to make sure you’re still going in the right direction. Or or maybe taking a detour or whatever it is your family needs. And then the fuel of your vehicle is trust. So if you don’t have trust in your family culture, then you’re not going to go anywhere. And so all of those things come together to form your family culture so that you can you can thrive and you can anticipate issues and problems and you can be prepared to not react, but be proactive in the situations that arise for your family. 

 Virginia [00:14:39] Thank you. When you were talking, one of the things that I was thinking of was like communication, right. 

 Virginia [00:14:44] You need to communicate with each other, like see how they’re doing or because you can’t pivot or adjust or change anything if if you don’t know about it. Yeah. Yeah. 

 Jodi [00:14:55] And if you and if you decide, well, I want to pivot, but then the rest of the family doesn’t know about it or they don’t know if they don’t get onboard with it or don’t understand it, then that can create conflict as well. So yeah, it’s really important to implement like family meetings or, you know, taking time to to just have those kinds of communication touch points so that your family is always on the same page with where you’re going. 

 Virginia [00:15:18] Speaking of pivoting, what the what are some of your big goals that you’re looking to achieve or at least one big goal and the next one to two years? 

 Jodi [00:15:28] Well, I I want to serve. 

 Jodi [00:15:31] I want to serve a thousand families in a family called have an intentional family culture. I mean, this family culture movement idea, it’s really about helping families to have that intentionality so that they can be proactive about any crises that arise in their families or or even just preparing themselves so that they can achieve that mission that they have for the family. And and even if it doesn’t always play out the way that they envision having having a vision is is is having hope that even if that there is a way to achieve that destination, even if it always isn’t perfect, you know. And I want to be able to serve families that so that they can be happy. I mean, I just feel like we’ve our culture at large, our society is like trying to break away or distance from this importance of the family. And and it’s deteriorating our whole psyche. It’s deteriorating. Our morals is deteriorating. You know that this. Our education system, it’s everything about it is deteriorating because families are not the center of the development of our children and of adults even, you know. And so I really want to create this movement that brings families back to the center of the change that needs to happen in our society so that we can all thrive together as a society. You know, Mother Teresa’s has this quote that if you want to change the world, go home and love your family. 

 Jodi [00:17:00] And I 100 percent believe that if you want to impact the world and somebody will I don’t know who said this quote, but it’s like the hand that rocks the cradle is the one that will change the world. Right. I want to see was like Barbara Bush or something anyway. But it’s it’s true. It’s true. And it’s not that there hasn’t more than. It’s not just about like mothers. It’s about I mean, mothers are superimportant and they’re powerful. It’s about but it’s about all of us, all the family we need to all get on board with how important every member of the family is to having this driving culture to check out our kids and make sure that they’re on the right path or, you know, quote unquote, right path for them. Right. No. One, that that is going to help them to achieve their individual personal mission and become the best version of themselves. And families are the epicenter of creating that change and that source of strength for everybody in our society. 

 Jodi [00:17:58] Each person in the family unit or the family culture plays an important role, regardless of how little they are or how little they’re around. 

 Jodi [00:18:10] Yeah, well, that’s one of the things that is part of this whole strategy, is that there is always a culture leader in your family, just like there’s always a driver in your car. Right. And sometimes, though, it becomes the culture leader in our home is that tantrumming toddler. 

 Jodi [00:18:26] And everybody, like, throws up their arms going, oh, my goodness, what are we gonna do with this tantrumming toddler? 

 Jodi [00:18:32] And they are like the cultural leader. But it’s up to us as parents to step back and get into that driver’s seat and go, you know what, our toddlers as tantrumming. But it probably just means that they need something. And I’m going to take charge of the culture and the feeling in our home by showing them love and compassion and connecting with them to give them what they need, you know. So it’s really about who in your family is going to take the lead to make sure that the culture and the feeling, the environment in your home is still aligning with your mission, vision and values. 

 Jodi [00:19:02] You know, so it’s like, OK, who’s at the wheel right now, that hormonal teenager or, you know, OK, or maybe it’s not the hormone teen, your teenager. 

 Jodi [00:19:12] It’s the teenager that reminds you, mom, you’re being kind of hormonal, you know, and says, I think we may bring it back. 

 Virginia [00:19:19] OK. Thank you. Whoo! Thank you so much. You know, it just depends. 

 Jodi [00:19:22] Hope. Ideally, everyone in your family is a culture leader in a positive way. And so if everybody if you have that communication systems in place, then, you know, and everybody’s on board, they recognize, you know, I think that looks like the dishes need to be done and looks like Mom’s really busy with the baby. So I’m going to do the dishes. You know, it’s everybody hopefully taking on the role of being a cultural leader and recognizing when needs need to be met and just doing it. 

 Virginia [00:19:53] What’s your number one roadblock that’s stopped you from achieving that goal of reaching the thousand families? 

 Jodi [00:20:01] Well, I haven’t really. I’ve struggled with my clarity to this point. 

 Jodi [00:20:06] You know, it’s something that actually, you know, and that’s another reason why I’m working on my relaunch of my podcasts is because I really I want to convey that clarity of of what I’m trying to accomplish. You know, that this idea of the family culture movement is just more clear. And I’m going to clarify the description in the trailer. You all those kinds of different things that go into relaunching the podcast. And and also, I’ve I’ve struggled with clarity of what what exactly my product is being in the relationship market to. It’s a little bit more challenging than being in the wealth market or even the health market where you know that people will buy dozens of programs to help their business. 

 Jodi [00:20:54] They see it more as an investment because they can see the tangible monetary results that come from investing in that thing or in the health market. They can see the tangible results of the old pounds dropping or things like that or getting stronger or whatever. But in the relationship market, it’s it requires a lot more trust in order to get people to invest in that aspect of their lives. 

 Jodi [00:21:18] Because a lot of times two people don’t necessarily like to be told that they’re they’re not getting something right or that, you know, they don’t necessarily like to be told that that something is wrong with them or anything like that. And that’s not my goal either. I don’t want to be like, hey, you’re doing this thing wrong. I just want to be like, hey, there’s a better way, you know, to to raise your families. And so but it takes some it takes more effort on the on the back end of creating a business or on the relationship market to build and cultivate that trust so that people know that I’m not here to I’m not here to, like, destroy your family or I’m not here to, you know, make you feel bad. I really am here just to to help you to grow and. And that this is an investment in yourself and in your family. And and it’s necessary that I think that parents especially, you know, helping them to recognize that investing in themselves and in their children is going to bring not just happiness for their families, but it’s going to bleed out into their business and their health and then everything that that you do. 

 Virginia [00:22:27] Yes, I like that, like it’s not like we’re in compartmentalized Yandle little areas, right? Like it’s not like it’s one compartment. Life is one compartment for families. It’s they were all as much as we might not want it to be, we’re all just muddled together. Yeah. 

 Jodi [00:22:45] Yeah. Well, the principles that I teach, I they actually I’ve taught these principles in a business setting, in a podcasting setting, you know, having clarity of the culture that you’re trying to create inside of your business or around the message that you’re creating your brand. 

 Jodi [00:23:01] You know, it all translates actually, because, you know, your your family also has its own brand that if you cultivate these things, then it’s like, oh, when I go to the Pernell’s house, I know exactly what I’m gonna find there. I’m going to find them happy kids. And well, what you know is that whatever like people come to know your family brand because you’re cultivating those things and it’s the same. It all translates over to if you were to apply these principles to your business, then people go, oh, I know exactly what to expect from the entrepreneur conundrum, because that’s that’s what she created intentionally in this program. And so people come to know what to expect. That’s your brand. 

 Virginia [00:23:43] I like it, I never thought about thinking of my family as a brand before. So what are you doing to get visible and stand out online? 

 Jodi [00:23:55] So most of it has to do with my podcast and I’m working on revamping the way that I publicize the podcast. Because I think that I’m publishing. There’s there’s thousands of podcasts out there. Right. Like, how is anybody going to see that message? But I’m working on having more intentionality around how I publicize the podcast and work with my guests so that they are willing to publish more and publicize their interviews more and get give them more benefit out of having exposure. Through my podcast. And. And so that’s that’s been that’s part of it. I have a strategy that I’m working on around how to get more visibility through social media and public’s publicity and graphics. 

 Jodi [00:24:52] I mean, there’s so many opportunities in social media right now. All the different kinds of graphics you can make. You can do videos with with the text on top of it. You know, all this kind of stuff. Now, with with Canberra. And I’m like, I love exploring all that kind of stuff. 

 Jodi [00:25:07] So it’s been fun to figure out, like the strategy to get more consistent in my posting, because that’s that’s really powerful way to work on, you know, algorithms and exposures and all kind of stuff is having good social media posts that people will we’ll see and interact with. So that’s my biggest. And then also having a really clear call to action when I publish certain, I’m kind of focusing on my Facebook group to get people inside of the group so we can have discussions and I can do more like teaching and getting to know each other and supporting each other, our respective family culture journeys and things like that. So having clarity on the one thing that I want to send people to is also helpful, because that’s, you know, then there’s not like which I go to Instagram or Facebook. Oh. So I go to our website today. So that’s something that, you know, having to having clarity also helps with visibility. And people know, oh, there’s just oh, there’s one place that I can set that I go to find Jody and family culture and having that clarity and and also working on and building my product. Because when you have a product and you have not only when you get social proof of people purchasing that product that people see, oh, there’s a value in that product. But also just having a product that you can see that others can see. People are valuing that in and of itself is perceived value. I think sometimes it’s really scary to want to, like, sell it to people or to have an offer and to ask for payment because we think, oh, no. Oh, no, I’m going to. Well, all I’m asking for money and people get turned off by that. But the people who really want to make a transformation with their life, they are willing to invest in something that is going to give them that clear transformation. You know, it’s more than just dabbling in the content that’s out there. When you have a product that you can prove, it gives them that transformation that in and of itself is perceived value that people are willing. Oh, so. So all these people have invested in this program. 

 Jodi [00:27:22] It must be worth it. And so that right there is perceived value that is going to help spread your message so that people can see, oh, not only is Virginia publishing a podcast when she has a product, people go, oh, she’s doing more than just publishing. She has a product that’s serving people and bringing us value so that we can make a transformation and server in our lives. So and then, you know, there’s also perceived value in how much you’re charging for that product, because sometimes if if it’s something that’s cheap, people go, you know, you might get a lot of sales out of it, but you’re not might not get a lot of engagement and might not produce that transformation that you want to help people to achieve. And especially because sometimes when people don’t pay a lot for something, they go, I don’t need it, or they just kind of brush it off or they don’t revisit it. 

 Jodi [00:28:16] You know, mithai when they have to pay more. Yeah, exactly. You know, I mean, I’ve even paid three bucks for a little course. 

 Jodi [00:28:23] And I went through the first few modules and I was like, I can already know this stuff. And I just said it on the backburner, you know? And so the more you charge for something, the more they have to invest not just in their money, but also in their time to say, well, I just this has to be a valuable thing. I spent a ton of money on it. And so they’re going to get more out of it. And you can you can also invest more into it yourself as the creator, because, you know, you’re not going I’m doing all this work for pennies on the dime. And, you know, it’s like. That’s that it’s harder to produce that when you can’t, you know, you can’t. It’s not sustainable for your family. So that’s my strategy is about visibility and more in depth. You know, it’s getting out there and publishing consistently and having quality quality products that bring that value and serve and have that perceived value that you are creating transformation for people that you serve. 

 [00:29:21] Awesome, thank you so much for those words of wisdom. 

 Virginia [00:29:26] How can people find out more about you and what you do so you can come find my podcast? 

 Jodi [00:29:33] After this week, it’s going to be called the Family Culture Movement. 

 Jodi [00:29:38] And I’m also on Facebook. Facebook, dot com slash family culture podcast. And you can find my profile. Also, family culture Erskine’s Facebook dot com slash Jodi Chafey. And my Facebook group is called The Family Culture Hackers. 

 Jodi [00:29:55] Awesome. Thanks again, Jodi, for sharing with us. And thank you to each of you for joining us on this amazing interview. 

 Virginia [00:30:03] I am Virginia Purnel and thanks for joining us on The Entrepreneur Conundrum. 

 Virginia [00:30:10] Thank you so much for joining us today. Be sure to subscribe and leave some left through a review. And I’ll catch you on the next episode. 

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Virginia Purnell

Virginia Purnell

Virginia lives in Northern Alberta on a small farm with her husband and three children.  

Virginia is a master funnel builder having been certified as an FG Society Master Marketer, Funnelytics, and ClickFunnels Certified Partner.

She also helps businesses with their visibility through online searches.

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